Global Marketing Manager - B2B

Posted Yesterday by REED - North West, Marketing & Creative
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My client is recruiting for a Global Marketing Manager to join their fast growing Consultancy Service based in Lancashire

Your role will be responsible for leading the development and implementation of effective sales and marketing strategies for the business

Key Responsibilities
Create a robust marketing plan, including setting sales targets and budgeting for sales and marketing related activities
Identify trends and determine system improvements to achieve marketing and sales operational goals
Oversee marketing activities to ensure they fit within the branding and marketing strategy
Optimise website content to maximise sales and outreach opportunities
Monitor and analyse performance metrics/KPI's and suggest strategies for improvements
Research and capitalize on different marketing opportunities to improve product and service marketability and profitability
Establish productive and professional relationships with key personnel
Support development of the sales and marketing team members in line with their personal development plans and performance reviews

Skills Required
Educated to Degree level
Experience in a similar management role
Able to Identify trends and determine system improvements to achieve marketing and sales operational goals
Knowledge of a CRM software (preferably Salesforce), and marketing tools such as
Google Analytics and CMS
Able to research and capitalise on different marketing opportunities to improve product and service marketability and profitability
Proven ability to develop new business through sound sales techniques
Relevant experience working in a software house or consultancy environment
Availability to travel as needed

Company Benefits
Salary 45k (negotiable depending on experience)
Flexible working hours
Company Pension
Child Care Vouchers
Cycle to work scheme

Reed Specialist Recruitment Limited is an employment agency and employment business

Reference: 36729072

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