Global Brand Manager

Posted 8 August by Nelsons
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The Global Brand Manager will support the Rescue Global Marketing Manager by leading key global initiatives (such as NPD and campaigns) in line with the Rescue brand strategy, in order to grow the brand in our key markets. In addition they will have full responsibility to lead and manage the Nelsons brand ranges including Arnicare & Teetha. Anticipated split of role would be 70% Rescue/ 30% Nelsons

Key Responsibilities

Global Brand Direction/Brand Planning

  • To support in the development and implementation of the RESCUE global brand strategy, creating playbooks and guidelines to ensure consistent global execution of the strategy
  • Monthly operational reporting and analysis of brand performance for RESCUE including identifying key trends and making recommendations
  • Lead the development of key global Rescue initiatives such as NPD launches, consumer campaigns, supported by playbooks and best practice guidelines to help market implementation
  • To lead the planning, development, implementation and monitoring of the future Nelsons Baby strategy and Nelsons Brand strategy .
  • To lead the development of key brand assets and guidelines for the Nelsons portfolio brands including Teetha and Arnicare
  • Project Management key NPD projects for the Nelsons portfolio
  • Analysis of brand performance to assist in the development of the Global Brand Direction plans as well as any other key projects. Using business objects & any other key data available to provide both full analysis and snapshot of brands performance.
  • Full management of the Nelsons brands budgets, and project budgets for Rescue - ensure efficient use of spend
  • Liaise with key markets (UK, France, US, Germany and export markets ) to gain consumer and customer input to initiatives and support the markets in executions

Key Skills and Experience

Essential

  • Previous experience in Brand Marketing
  • Effectively communicates ideas, briefs, plans, objectives etc
  • Analytical
  • The ability to communicate complex technical information and interpret this for different audiences
  • Ability to work across all levels and liaise with factory, sales, marketing, senior management
  • Experience of the complete cycle of executing a brand plan
  • An able and persuasive presenter
  • Prioritises and organises work to meet deadlines without direct supervision
  • An aptitude for and experience of analysing and interpreting data
  • Basic knowledge of MS Office: Word, Excel, Powerpoint

Desirable

  • Educated to degree level and/or a Marketing or relevant Business qualification
  • Working knowledge of digital marketing
  • Previous experience in healthcare or FMCG sectors
  • Previous experience of working with UK retailers, in particular the Grocery and Pharmacy channels

Required skills

  • Brand Management
  • Global Marketing
  • Marketing
  • Brand Performance

Reference: 35821599

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