Fundraising Email Officer

Posted 14 February by RSPCA

Job title: Fundraising Email Officer

Location: RSPCA HQ, Southwater RH13

Salary: £23,356

Hours: 35

Closing date: 10am Friday 13th March 2020

We have an opportunity for a Fundraising Email Officer to join our busy Digital Media Team to deliver email marketing activity that recruits donors, retains supporters and generates income for the RSPCA.

As Fundraising Email Officer you’ll be using email to promote the latest fundraising campaigns as part of an integrated multi-channel supporter journey. It’s an exciting time to join the team as we implement our new Salesforce Marketing Cloud system. Can you help the Society achieve their objective of being a digital first organisation?

What you’ll be doing:

  • Producing, advising on and developing email marketing strategies for fundraising campaigns

  • Building and editing responsive email templates to brief using HTML and CSS with thorough cross client testing on all major platforms

  • Inputting fundraising email activity into the digital marketing calendar and ensuring that these are scheduled and delivered appropriately alongside other email and digital marketing activity

  • Producing and editing content, and making content requests from other departments and digital channels

  • Developing and delivering behavioural marketing strategies, using supporter preferences and behavioural data to develop personalised email communications and engaging integrated user journeys

  • Setting KPIs for email activity and working with the Digital Fundraising Analyst and eCRM supplier to measure performance

  • Carrying out competitor analysis against other commercial and non-profit organisations

You’ll have:

  • Marketing or related qualification in business (desirable)

  • Proven experience in an online marketing environment

  • Experience in creating email marketing campaigns

  • Experience of copywriting and HTML coding

  • Knowledge of personalisation, behavioural segmentation and marketing and SEO

What’s in it for you:

You’ll have an opportunity to work for the largest animal welfare charity in England and Wales.

We value and recognise our employees’ contribution and are proud to offer an extensive benefits package that includes:

35 hours standard working week, 25 days annual leave plus bank holidays increasing to 30 days with service; a generous pension scheme with associated life assurance and group income protection scheme; access to private healthcare scheme; support for professional development after qualifying period and access to our employee assistance programme. We also offer free parking on site.

How to apply:

Please visit the RSPCA jobs page for further information on how to apply. Closing date 13th March 2020. Please quote reference FEO2841 when submitting your application.

Early applications are encouraged as we reserve the right to close this advert once sufficient applications have been received.

All online information and documents are available in alternative formats, including Braille and large font, upon request from the Resourcing team.

Equality, diversity, and inclusion are at the heart of our organisation. We seek to promote fair employment procedures and practices to ensure equal opportunities for all.

Ending cruelty, promoting kindness and alleviating suffering to animals.

Application questions

Do you have proven experience in an online marketing environment?
Do you have experience in creating email marketing campaigns?
Do you have experience of copywriting and HTML coding?
Do you have knowledge of personalisation, behavioural segmentation and marketing/SEO?

Reference: 39963518

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