Festival Marketing and Account Manager

Posted 30 March by Magpie Recruitment Easy Apply

Our client is a London based events company who are passionate about delivering great days out to the public in a variety of personal interest sectors. They are completely committed to achieving excellence but having fun at the same time, have won a number of awards, and are proud to have been called ambitious, empathetic, visionary and mould-breaking.

This is your chance to work on two sell out festivals where you will help sell stands to a variety of food and lifestyle brands and help build a dynamic commercial environment for our exhibitors and visitors.

  • Freelance role starting 1st of March through to mid-September 2018.

Job Purpose

  • Manage and deliver the marketing, digital and social media campaigns to set timelines and budget
  • Maintain and develop the brand and possible extensions
  • Maintain, nurture and develop loyal fans and neighbours.
  • Manage key sponsorship accounts ensuring all commercial rights of the sponsor contracts are delivered to timelines and budget
  • Develop clear brand guidelines and tone of voice ensuring this is maintained across all channels
  • Develop and manage Marketing strategy with the following aims: expand the audience, ensure tickets continue to sell out now and in the future, attract exhibitors and supporters.

Principal Accountabilities

Marketing deliverables as follows:

  • Alongside show manager, develop ticket model and deliver two ticket sale launches to meet revenue targets.
  • Produce, maintain and analyse ticket reports
  • Plan, manage and report on marketing budget
  • Develop, plan and manage the marketing campaign including comms plan, PR, digital and social media planning, advertising spend, media/retail/cross promotions
  • Create and implement an exhibitor marketing campaign to help maximise those routes to market
  • Project manage digital marketing channels, including:

o Website- perform regular audits, maximise effectiveness, and update appropriately

o Email campaigns - write, build, launch and ensure best practice of regular emails to database

o Online content and social media- create and implement social media campaign

  • Delivery marketing, digital and social media deliverables across Show Sponsors, Supporters and Stakeholders to the highest possible standard
  • Produce and post engaging content to social media channels
  • Work with the Show Management team to write copy to help communicate updates to the userbase
  • Manage and respond to visitor and local resident communications and feedback across emails, phone and social media
  • Project management and delivery of event show guide and various visitor collateral
  • Manage suppliers including PR agency, web agency and other contractors
  • Manage the approval process of all marketing communications
  • Possible line management of intern(s)
  • Refresh brand logo, brand guidelines and website - ensure all materials and marketing agreements adhere to strict brand guidelines

Account Management deliverables as follows

  • Work closely with the core team to ensure delivery of event partners/sponsors rights packages both in advance and onsite
  • Act as main point of contact for clients. Building and maintaining relationships with the objective of retaining their support for future events across the BE portfolio
  • Attend regular status meetings with individual clients to communicate event status and ensure delivery plans are being adhered to
  • Liaise regularly with core sales and operations team to ensure deadlines are being met to timeline and budget
  • Ensure sponsors adhere to brand guidelines
  • Generate analysis and evaluation reports of each clients experience across the festival to inform future plans and activity
  • Work with the sales manager to create initial proposals/opportunities for 2018

Knowledge, Experience and Skills

  • Have experience in the outdoor events and (ideally) automotive industries
  • Excellent knowledge and practical experience of marketing events and successful delivery on projects
  • Excellent research and analytical skills
  • Outstanding interpersonal skills and a strong team player
  • Experience of client facing project management
  • Ability to prioritise workload and work to tight deadlines
  • Excellent organisational skills and attention to detail
  • Confident and creative copywriting
  • Good with numbers and spreadsheets
  • Knowledge of SEO and proven success writing content on websites that gain considerable traffic from search engines
  • Experience creating content for social media channels, scheduling posts and creating content calendars
  • Ideally knowledge and experience working in Dotmailer, Website management programmes, Excel, Photoshop and PowerPoint

Dimensions

  • Working with core festival team plus extended freelance and project management team
  • Position includes external meetings & site visits & working on site at all events
  • Potential to continue role across other events in the clients portfolio in the future

Required skills

  • Account Manager
  • Events
  • Marketing
  • Festivals
  • Live Events

Reference: 34491209

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