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Experienced CRM Executive - email, SMS, push, in-game (Direct Marketing).

Experienced CRM Executive - email, SMS, push, in-game (Direct Marketing).

Posted 4 September by Intouch Games Ltd
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Job title: Experienced CRM Executive - email, SMS, push, in-game (Direct Marketing).

Location: Birmingham, Halesowen (inc in-house relocation assistance available).

Salary: £25,000 - £30,000 (neg) + comprehensive benefits (inc flexible working hrs, private pension, free onsite gym, free daily breakfast + lunch + snacks, 26 days holiday + much more).

Keywords: CRM, Direct Marketing, CRM Executive, Digital Marketing, SMS, Gaming, email, Brand, Campaign, Journey Mapping, Strategy, B2C, A/B Testing, Birmingham.

Experienced CRM Executive with excellent CRM, Marketing Campaign Analysis, email and SMS content creation and B2C campaign expertise is highly sought by a multiple award winning games studio based in Birmingham who are the UK’s largest privately owned mobile e-gaming studio! We currently have just over 290+ employees here at our Birmingham HQ and we offer some of the UK’s best career progression opportunities, the opportunity to work in a state-of-the-art games studio environment with our services offered across multiple platforms (web, mobile, tablet) with over 5mn+ customers here in the UK alone!

In this position, you will manage the delivery of all CRM activity for our 6 gaming brands (inc SMS marketing, email, push, in-game etc) and generate, track and analyse a suite of CRM related routine reports with a focus on reporting and performance. Working closely with our in-house Data Analytics team, you will have access to a wide-range of customer related data that will help better identify, implement and streamline our CRM related activity to ensure we continue to engage our 5mn+ UK customer base and also help this customer grow exponentially.

In terms of your skill-set, you will have previous experience in a marketing/CRM team with good experience executing B2C campaigns including A/B testing, segmentations, campaign planning and promotional calendar management (bonuses, promotions, campaigns etc).

Key skills we’re looking for…

  • Experience using and optimizing CRM techniques (inc segmentation, campaign planning, implementation, evaluation etc).
  • Experience implementing email and SMS content for CRM campaigns.
  • Excellent B2C experience (either at a marketing agency, client side or in a CRM team).
  • Strong analytical skills (campaign tracking, performance monitoring, reporting, analysis etc).

Bonus points for…

  • Experience in high growth market vertical such as Insurance, Travel, Retail etc.

Therefore, if you are a highly driven and insightful experienced CRM executive with expertise creating email and SMS content for CRM campaigns and you would like to join a multiple award winning eGaming studio who have been accredited as one of the 'Top 1000 Companies to Inspire Britain’, been recognised by the BBC as a top technology employer and have a 1 star accreditation as a 'Top Company to Work For’ then send in your CV today for review!

Required skills

  • CRM
  • Digital Marketing
  • Direct Marketing
  • Email Marketing
  • CRM databases

Reference: 38151092

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