Exhibition Sales Manager

Posted 6 days ago by Red recruitment


This role combines new business development and account management, with selling across four exhibitions in three continents.

It is the perfect role for a hardworking, ambitious, driven sales professional who is happy to conduct sales over the phone and via email, as well as travelling the world: conducting face to face meetings, attending competitor trade shows and scheduling business development road trips.

The 6 generic expectations for the role as Exhibition Sales Manager

  • Generic Skills & Knowledge :

Specific exhibition industry knowledge (probably 2 to 7 years) in different domains. Adds vision and in depth knowledge. Uses knowledge of one or more systems/processes to troubleshoot.

  • Tasks :

Makes necessary adjustments to achieve results.

  • Meeting Customer Needs :

Consider customer needs in day to day decisions.

  • Knowledge of organization / sectors :

Good knowledge of organization and/or sector(s) of activity.

  • Interacting with others :

Good aptitude to interact, cooperate and influence others to adopt new approaches, ways of working. Supports positively initiatives developed elsewhere.

  • Problem solving :

Expected to solve problems usually of a tactical nature in order to resolve broader operational issues. Generates innovative solutions within learned fields of activities

The 7 specific expectations for the role as Exhibition Sales Manager

- Purpose of the role, key deliverables, and responsibilities:

  • In charge of updating & extending prospects database & delivering sales objectives, based on a proposed commercial plan using market knowledge of designated sector (competitive events, trends, innovations, key stakeholders, media...) led by Event Director. Feed marketing with needs.
  • Build sustainable relationships with exhibitors (incl. face to face) to improve market knowledge retention ratio, selling sponsoring and value added services.
  • Global travel to see customers, competitive tradeshows and generation of new business.
  • Responsible for the administration of potential and confirmed exhibitors in the CRM system and subsequent paperwork once a deal has been made.
  • Responsible for achieving sales targets, both individual and as a team.
  • Responsible for providing content for the Critical Sales Paths (CSP), Retention Reports and Booked Exhibitor Lists
  • Responsible for working cohesively and as a team alongside 4 other sales staff.

-Primary internal work relations

  • Divisional Director, Sales Team , Marketing Team, Finance, Operations

-Primary external work relations

  • Exhibitors, exhibitor prospects, sponsors, visitors

-Three performance indicators: "How would you describe an outstanding performance in this role?"

  • Exceed sales objectives and targets, growing accounts and generating new business.
  • Make 40+ calls a day with 16 successful interactions with customers each day.
  • Hitting sponsorship targets for each event.

-Three expected deliverables by the end of the first three months

  • Understand the market: main challenges and trends of the sector, industry value chain & key players.
  • Be able to use the CRM system and maintain a steady work tempo (+ 40 calls per day + 16 successful interactions per day).
  • Meet the key stakeholders (internal and external) and start to receive signed contracts (minimum 2 units (18sqm) a week).

-Experience (professional or industry knowledge, level of expertise,...)

  • 3-5Y experience in a commercial roles; marketing experience is a +; Market knowledge/affinity and existing network in the specific sector is a plus

-Knowledge of languages

  • EN
  • Further languages a bonus


Advertised on behalf of our market leading client, by Red Recruitment.


Required skills

  • Exhibition
  • Negotiation
  • Sales
  • Exceeding Targets

Application question

Have you had experience in Exhibition Sales?

Reference: 34362329

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