Exhibition Marketing Executive

Posted 4 April by Jobfinders

Exhibition Marketing Executive

Up to £30K DOE

Permanent role

A fantastic opportunity for an Exhibition Marketing Executive to be welcomed in to the heart progressive media organisation which has grown year on year due to many acquisitions across media and events. An exciting time to join the business, and ample opportunity to progress your career.

Company benefits include:

  • Attractive commission structure
  • Tastecard
  • Pension
  • 25 days holiday
  • Annual Summer awards party

Are you an experienced and successful marketing professional looking to join an organisation that can provide:

  • Regular training and development sessions aiming to increase skills and knowledge within the team
  • An opportunity to grow with the company and the marketing team as our client continues with its plan of launching and acquiring more quality events in the UK and around the world
  • The chance to travel to domestic and international events

Experience required to apply:

  • At least 2 years marketing large scale exhibitions B2B or B2C
  • Experience using email marketing platforms to create targeted, segmented and automated email campaigns

Key skills

  • Clear and engaging written communication
  • Organisation and time management
  • Independent proactive problem solving and logical thinking
  • Copywriting, editing and proof-reading
  • Advanced Excel skills with the ability manipulate and analyse data
  • Ability to work calmly under pressure and meet deadlines
  • Interpersonal skills, excellent communicator
  • Strong analytical skills
  • Attention to detail
  • Technologically and commercially aware
  • Basic html for email marketing

Core responsibilities

  • Delivering target pre-registration levels on all events
  • Optimising on site conversion rates
  • Supporting sales teams by generating leads and producing sales collateral
  • Engaging the community year-round with relevant and valuable content

These will be achieved by:

  • Developing and maintaining a high level of sector specific knowledge
  • Creating intelligent marketing strategies based on in-depth market research, in-house knowledge and the competitor landscape
  • Creating robust and effective content-led, multi-channel, 12-month marketing plans for each event
  • Planning and executing marketing campaigns on time and on budget across email, digital, social, PR, direct mail, editorial coverage, print and online advertising, special print and on-site signage
  • Liaising with event team to produce compelling copy and content for all channels and campaigns
  • Working with the in-house designer to create effective and appropriate design concepts
  • Managing the marketing budget to ensure maximum ROI
  • Managing event websites - perform regular audits, maximise effectiveness and update appropriately
  • Working closely with PR agencies in generating pre, at and post show coverage to boost impact of event content and promotions
  • Establishing relationships and marketing agreements with industry-specific media, personalities and companies
  • Working closely with the sales team to ensure key objectives and initiatives are aligned, with clear lines of communications and providing the right level of support and direction
  • Analysing activity throughout and after all campaigns to measure, optimise and report on performance

Get in with Claire today for further information. If you do not receive a response from us within three working days, please do assume that your application has been unsuccessful on this occasion.

Thank you

Required skills

  • B2B
  • marketing
  • campaigns
  • exhibitions
  • email marketing platforms

Application questions

Do you have 18 months yars marketing experience on large scale exhibitions?
Have you experience using email marketing platforms to create targeted email campaigns?
Have you basic html understanding for marketing?
Are you technologically and commercially aware?
Have you managed marketing budgets?

Reference: 34822783

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