Events Marketing Assistant

Posted 6 February by Albany Appointments

Exciting opportunity for an Events Marketing Assistant to join a leading organiser of B2B conferences and events focusing on the UK public sector.

The company is looking for a talented individual and strong team player to join their growing events marketing team. Ideally you will be a graduate, or an individual with an interest or experience in marketing seeking a new challenge!

This role offers a clear path for potential career progression within the marketing team, and the company.

About you

  • 2:1 BA degree educated or above
  • Excellent copywriter with impeccable spelling, punctuation and grammar skills
  • Sound understanding of marketing principles
  • Knowledge of digital marketing channels and skills such as SEM, social media and email marketing
  • Great team player with an ambitious and positive attitude
  • A competitive nature and ability to succeed in a targeted environment
  • An interest in the workings and departments of the UK public sector would be an advantage
  • Must be flexible to adjust in a fast-changing environment

Key responsibilities include

  • Using excellent copy writing skills to drive delegate acquisition across all events
  • Identify relevant target markets and create a 'data universe’ for each event by segmenting the company’s database
  • Using the CMS (Wordpress) and analytics to help manage and improve the event websites
  • Implement an extensive social media strategy to deliver targeted content that drives lead generation and website traffic
  • Form media partnerships through negotiating 'contra’ arrangements that enhance and promote the event brands
  • Monitor and communicate the latest industry news and reports to deliver audience insights that can be used in future campaigns
  • Analyse email campaign performance through digital marketing tools such as Google Analytics, Google AdWords etc.

Required skills

  • Copywriting
  • Email Marketing
  • Social Media
  • Writing Skills
  • Content Development

Reference: 34409246

Bank or payment details should not be provided when applying for a job. reed.co.uk is not responsible for any external website content. All applications should be made via the 'Apply now' button.

Report this job