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Email Marketing Executive

Posted 5 February by Baker Ross Ltd Easy Apply Ended

Baker Ross Limited is a market leader in designing and selling a range of children’s arts & crafts product and party bag fillers online. We sell our own branded merchandise on our own websites and on marketplaces globally. The role in based in Harlow, Essex.

Job Purpose:
To build and broadcast regular engaging, world class, emails for all country markets in accordance with industry best practice and performance metrics

Key Performance Indicators (KPIs):

  • Email Open and Click Through Rates
  • Email Conversion Rates and Revenue

Core responsibilities:

  • Ensure email database and lists are fully up to date and managed
  • Create visually compelling and effective emails for broadcasting across multilingual channels
  • Design and production of email graphics in accordance to supplied brief
  • Deploy email campaigns using Emarsys campaign management tool
  • Proof-reading and testing of emails using industry best practice
  • Produce reports on performance of key metrics for campaigns and derive recommendations for future campaigns improvements
  • Conduct regular best practice and competitor reviews of email marketing and making recommendations for development
  • Ensure emails are engaging and compelling while reflecting brand values and positioning
  • Assisting with copy writing where necessary, particularly of subject lines
  • Setting up and deployment of event based triggered and automated emails
  • Setting up email & web voucher codes

Required skills:

  • HTML
  • CSS
  • Photoshop
  • Dreamweaver
  • An eye for good design/layout
  • Good copy writing ability
  • Good knowledge and experience of working with an ESP (email service provider). Prior experience with Emarsys would be beneficial
  • Be highly organised and accurate with pin-sharp eye for detail
  • Able to work on own initiative with good time management skills
  • Commitment to high standards at all times
  • Team player

The successful candidate may be asked to help with any other online marketing activities as and when required.

Reference: 34400108

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