Email and CRM Executive

Posted 8 October by Alex James Digital
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Our client are a fast growing digital business.

This is an excellent opportunity to join one of the regions most forward thinking companies.

Key responsibilities

The execution of the global CRM campaign delivery plan for email and SMS.

Building customer contact strategies within the marketing platform.

Setting up campaigns end-to-end (data, filters, workflows and deployment).

Works alongside the digital team to understand and implement robust campaign tracking.

Will use internal service request system to raise new requirements and manage both incoming and outgoing requests with other areas of the business.

Perform detailed campaign Quality Assurance (QA) checks across all campaign elements (data, tracking and creative) before launching them live to their base.

Will provide campaign counts, volumes, and visibility of targeting and audience to CRM Manager in advance of launch for sign off.

Monitors campaign volumes and performance on a daily basis - able to trouble shoot any issues that may arise.

Carries out, daily, weekly and monthly KPI reports for the channel.

Continually analyses campaign performance, sharing results on a monthly basis with the wider marketing team.

Will own the businesses first ever NPS and Customer Feedback loop, with support from the CRM Manager.

Owns and manages ongoing A/B test plan across multiple brands.

Is able to define and document campaign workflows and processes.

Working alongside the design team, you’ll be responsible for ensuring email campaigns are rendering across multiple clients and devices.

Will work alongside with CRM Manager to drive insights to the rest of the business.

Able to work towards set quarterly goals and objectives which you’ll have full input into

Essential Skills

At least one years of previous experience within a CRM role

Experience of using email/SMS marketing broadcast tools, e.g. Responsys, SalesForce Marketing Cloud, Silverpop.

Comfortable with planning campaign delivery and managing deployment.

Technically minded and comfortable with defining and feeding in requirements to product and data teams.

An understanding of SQL and or other query languages would be beneficial.

Experience in setting up multi-stage CRM contact strategies.

Strong excel skills, comfortable with reporting on campaign performance using excel and direct experience with online analytics platforms such as GA (Google Analytics).

The ability to work and thrive in a fast paced environment.

Strong communication and interpersonal skills

Commercially minded and comfortable with working towards set KPIs

A flexible and can-do attitude

Excellent package offered to the successful candidate.

Required skills

  • CRM
  • Email Marketing
  • SMS
  • SQL
  • Data Segmentation

Reference: 34574230

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