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eCRM Marketing Executive

eCRM Marketing Executive

Posted 8 August by Rutherford Briant
Easy Apply Ended

Rutherford Briant are recruiting for a eCRM Marketing Executive for a marketing leading business based in Harlow.

Core Responsibilities:

  • Ensure email database and lists are fully up to date and managed
  • Testing- develop, evolve and manage the email test calendar
  • Create visually compelling and effective emails for broadcasting across multilingual channels
  • Design and production of email graphics in accordance to supplied brief
  • Deploy email campaigns using Emarsys campaign management tool
  • Proof-reading and testing of emails using industry best practice
  • Assess emails for quality assurance so there are no typos or grammatical errors
  • Reporting and analytics- Produce reports on performance of key metrics for campaigns and derive recommendations for future campaigns improvements
  • Conduct regular best practice and competitor reviews of email marketing and making recommendations for development
  • Ensure emails are engaging and compelling while reflecting brand values and positioning
  • Assisting with copy writing where necessary, particularly of subject lines
  • Setting up and deployment of event based triggered and automated emails
  • Managing trigger email campaigns throughout the customer lifecycle to maximise sales
  • Support the team to execute a global strategy using the customer insights to engage, convert and retain customers via targeted messaging across all touchpoints
  • Continuously optimise in line with KPIs

The successful candidate may be asked to help with any other online marketing activities as and when required.

Required skills

  • CRM
  • Marketing

Reference: 35831237

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