Display Media Executive

Posted 5 May by The Rank Group
Company Description

We are a leading international digital gaming company, underpinned by superior talent and technology.

We operate a multi-branded strategy, using a combination of proprietary and licensed software to provide online bingo and slot gaming and a social gaming mobile application. Every day, millions of people worldwide enjoy our products - which includes meccabingo.com and grosvenorcasinos.com - on their mobiles, tablets and desktops.

We bring people and entertainment together, delivering stimulating and entertaining experiences through diverse digital channels from our offices in Gibraltar, Guernsey, London, Maidenhead, Mauritius, Sheffield, South Africa and Israel. With a global team we empower our colleagues to work at the peak of their strengths and passions by providing innovative and collaborative working environments that attract, retain and engages high performing talent.

Job Description

As the Display Media Executive you will be responsible for delivering industry-leading campaigns that marry the requirements of the business with the right communications strategy, channel mix, timing and creative execution, contributing to a £180m GGR target.

  • Setting up, managing, optimising and reporting on the performance of Programmatic campaigns for different brands
  • Focusing on set KPIs (New Customers, Revenue, Cost Per Acquisition, Cost Per Repeat Deposit) and optimising towards them
  • Interacting on a regular basis with external partners to stay on top of campaigns performance
  • Working with internal Design Teams to ensure creative briefs are clear and assets are delivered on time
  • Post-campaign performance analysis and evaluation, looking for opportunities to improve processes and insights
  • Keeping abreast of any industry developments in technology
  • Working with Head of Paid Media in developing Programmatic strategies for different brands across Rank Interactive
  • Minimum of 1 year of experience in display advertising ideally previously working for a Media Agency or DSP
  • Understanding of how RTB/programmatic trading works - trading, analytics, PMP, networks, media research, tracking and technical integrations
  • Strong analytical and communication skills, with a very strong knowledge of customer base
  • Ability to work on tight timelines while meeting deadlines and deliver to reaching performance KPIs
  • Excellent written and verbal skills, with a strong attention to detail and ability to present to senior stakeholders
Additional Information

To find out more information, follow us over on LinkedIn!

Rank Group & Rank Interactive

Reference: 44731447

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