Digital Product Lead

Digital Product Lead

Hybrid - 4 days in Central London
Up to £80,000 + Bonus
Urgent Hire | High-Impact Role | Performance-Driven Team

THE COMPANY

This is a global organisation scaling fast, backed by significant investment and operating in a marketing-led, data-first model.

They're restructuring digital from the ground up-bringing in top-tier talent, overhauling platforms, and investing in AI, CRM, CRO, and SEO to build out a world-class digital experience across their web infrastructure.

If you're used to high performance, fast decisions, and real commercial ownership-this is your arena.

THE ROLE

As Digital Product Lead, you'll own the strategy, performance, and roadmap of a newly centralised web platform (Drupal CMS), serving as the digital heartbeat of a multi-brand global business.

This isn't just about keeping the lights on-this is your product. You'll connect content, CRM, CRO, SEO, and AI innovation into one high-performing, scalable digital ecosystem.

Think:
?? End-to-end product leadership
?? AI experimentation with real budget
?? CRM + CRO integration
�? UX and conversion at the core
�? Global scale, local delivery

This is not a delivery or project role-it's a strategic digital product position in a business that genuinely values performance, conversion, and measurable outcomes.

WHAT YOU'LL BE DOING

• Drive the product roadmap for a global digital platform (Drupal)

• Lead performance-focused UX, SEO, and CRO initiatives

• Connect CRM campaigns, enrolment journeys, and retention efforts into one seamless experience

• Experiment with and scale AI-powered tools across web and marketing ops

• Own uptime, security, scalability, and GDPR compliance

• Manage agency relationships and ensure ROI-driven output

• Work closely with data, performance, and content teams to continually optimise

YOUR EXPERIENCE

• Proven experience in digital product leadership (web/product/CRM/CRO/SEO)

• Can lead cross-functional teams without needing to be hands-on

• Commercial mindset-focused on performance, not just delivery

• You think like a product owner and act like a performance marketer

• Passionate about AI innovation (no need to be a technical expert)

• Bonus if you've worked in fast-growth, multi-brand, or PE-backed environments

WHAT'S IN IT FOR YOU?

? A product role with real strategic ownership
? Exposure to AI adoption and platform innovation
? Leadership visibility in a performance-led, marketing-first business
? Opportunity to make global impact from day one

Find out more and apply via the link below.