Digital PR Executive

Posted 19 November by Career Cross Ltd
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Digital PR Executive - Home Based - £18k - £22k

Our client is a well-established Digital Agency based in South Yorkshire due to continued client wins and growth they are now looking to recruit a Home-Based Digital PR Executive.

You must be able to travel to South Yorkshire twice a month for meetings.

Main duties include:

  • Lead on PR and media relations on some accounts
  • Collect and analyse data for data-led PR campaigns
  • Bring creative and impactful ideas to ideation
  • Create stand-out press releases, insightful blog copy, and on-brand expert comments
  • Liaise with Content and Technical teams to align SEO strategy
  • Oversee media list creation across industries
  • Build relationships with both journalists and clients
  • React to new stories and pivot outreach strategy
  • Actively stay up to date with SEO and PR industry news

Key Responsibilities:

  • Ownership of campaigns
  • Campaign development, contributing to ideation and data-pulls
  • Brief the graphic designer and dev team for campaign assets and proof/test, providing amends
  • Be the point of contact for media enquiries for designated clients
  • To provide updates to clients on campaign progress, reporting on link building metrics
  • Competitor analysis for designated clients, keeping on top of their PR strategy as well as news in select industries
  • Build relationships with journalists in your client’s industries
  • Using SEO tools to report on links, find opportunities for campaigns, and develop strategic link building understanding
  • Effectively prioritising your time across a range of clients
  • Updating the wider team on link building success, and providing insight for linking opportunities
  • Uploading and updating blogs using WordPress and Magento
  • Liaising with email marketing and social teams to ensure launch reach is maximised
  • Communicate with clients via email and over the phone to share PR updates; attend meetings to build rapport and outline the progress & future PR strategy
  • To meet KPIs with the guidance of the Digital PR Lead

Skills Required:

  • Minimum 1 year experience in a digital PR role
  • Demonstratable PR campaign results
  • Desk research and data pull/analysis experience
  • Experience with standard digital PR campaign formats as well as outside-the-box ideas
  • Ability to craft strong headlines and pull-out newsworthy angles
  • Competent writing press releases, pitches, and spokesperson quotes
  • Proficient implementing Google Sheets/Excel formulas, and using Ahrefs and mail mergers for outreach
  • Some knowledge of Content Management Systems (preferably WordPress & Magento)
  • Have a genuine interest and passion for data-led and creative PR campaigns

Keywords - PR, PR Executive, home based, home-based, remote, remote working, public relations, PR, WordPress, Magento, Ahrefs, PR Campaigns, PR Exec, Digital PR, Digital PR Executive, Digital Marketing, links, link building, linkbuilding, SEO, blogs, blog, marketing, journalist, journalists, Google, CMS, Content Management Systems, South Yorkshire

Required skills

  • Digital Marketing
  • Media
  • PR

Reference: 44750324

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