Digital Performance Analytics Lead - to £90K + Bens - London

Posted 28 January by Full Circle Recruitment

Global leader in integrated marketing solutions need Digital Analytics and Data Science lead to head up their Digital solutions team. You will be leading a small team of Data Analysts/Scientists delivering digital analytics and analytical products to household name brands across multiple industries including but limited to digital media planning and analytics, Market research and Big Data Analytics. You will be leading the team specifically focused on digital media but will be working hand-in-hand with non digital analytics team, clients leads and clients across multi channel projects.

The successful candidate will be responsible for engaging with client leads and direct with clients to provide the technical SME expertise on Digital analytics from initial engagement and briefing through to project delivery and support. Whilst you do not need to be doing hands on Analytics and modelling now you will need a strong technical background to respond to clients around web analytics platform optimisation or SEO/PPC analytics. Communication and client management skills are key.

Expertise in using and implementing:

  • Web Analytics platforms (Adobe, Google, etc)
  • A/B and Multivariate Testing
  • Attribution Modelling (Abakus, Visual IQ, Google 360, etc)
  • Brand and Sales Impact measurement Solutions

Understanding of:

  • Digital Media Datasets
  • Digital Media Planning
  • Market Research and Analytics
  • Big Data Analytics

Why Join?

You would be joining a global brand with opportunities and exposure worldwide, working with prestigious name clients. This is an excellent opportunity for somebody looking to take the step towards a head of department/director level role or somebody looking to do that work within a global market leading brand.

Required skills

  • Data Analysis
  • Digital Marketing
  • Digital Media
  • Web Analytics
  • Data Science

Reference: 34338513

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