Digital Optimisation Lead

Posted 11 April by LV= Featured Ending soon
About the Role

The online experience of customers visiting needs to be best in class and it’s our responsibility to ensure each and every customer gets exactly what they need, when they need it - regardless of their chosen journey.

Your role is to analyse our digital content, customer journey and competitor information and in doing so, use your data and insight expertise to create a robust test programme. Once prioritised the test programme needs to be delivered in a timely and compliant manner with the goal of improving conversion rates and customer satisfaction.

You’ll work with a variety of external partners and internal colleagues across the business; bringing their thoughts and experience into the mix, along with your own. You’ll ensure test plans and hypotheses are robust, any ongoing development work is carried out and you’ll engage with the Digital Content, UX and development Team to implement any changes to the live environment. Not forgetting to have a clear communication plan to articulate the success of the programme in a collaborative way to all stakeholders.

About You

Previous experience of designing, project managing and delivering test / campaign plans, knowledge of testing and optimisation tools (MVT, a/b) such as; Maxymiser or similar, with exposure to the wider digital mix including analytics, content and UX is essential.

You have the ability to work with UX and Designers to create innovative design alternatives, have a high-level technical understanding on how websites are built and have the ability to communicate with both business stakeholders and technical teams alike.

You’re analytical and numerate and can evidence your ability to use data in order to make and prioritise insightful, innovative and creative recommendations. You’re naturally inquisitive, enjoy change and empower others to think the same way.

Lastly, you have strong relationship management and communication skills and enjoy working in collaboration with others; both face to face and virtually, using common language that both technical and nontechnical individuals can understand. You’re able to confidently articulate your own opinions, are welcoming of others and together, help influence and shape our future direction.

About the Rewards

This role is a Band C in the LV= Structure. We want you to love what you do that’s why we’ve put together a benefits package that recognises and rewards a job well done.

We’ll give you:

  • 30 days' holiday, with the option to buy up to 2 additional days
  • a competitive pension for which LV= will pay twice the amount you pay, up to 14%
  • an annual bonus scheme based on company and personal performance
  • Single cover private medical insurance which you can upgrade to family cover
  • a flexible benefits package (e.g. discounted retail vouchers, great value dental insurance, childcare vouchers)
  • a generous 25% discount off our general insurance products including home, pet and travel. Up to 50% discount on your car insurance and up to 20% discount from our life products.
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Required skills

  • Optimising

Reference: 34573037

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