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Digital Marketing

Posted 7 March by Directions Recruitment Specialists Easy Apply Ended

Trade Marketing:

  • Planning, organising and executing the Trade Shows the business attends (Ambiente in Frankfurt, IHHS in Chicago, Exclusively Housewares in London).

Consistent trade PR releases.

  • Negotiating rates for trade publication advertising.
  • Creating an advertising strategy for trade publication and implementation. Consumer Marketing:
  • Creating & executing a digital marketing strategy.
  • Digital marketing include ad words/Social Media Marketing/Influencer programmes etc.
  • Social media - grow the social media network and create platforms for a consumer community:
  • Create and build Social Media platforms for both . Set a strategy for both brands covering content plan, setting a budget alongside the plan.
  • Regularly post via social media relevant content, keeping a close eye on current trends and affairs appropriate to our target consumer.
  • Create & roll out paid for campaigns, working with the photographer & graphic designer on any required assets. Identify and work with key bloggers/influencers to execute campaigns.
  • Digital: Identify and propose any relevant online content partnerships with digital publications/blogs etc.
  • Hugely grow brand awareness for our current focussed homewares brands - . Photography & digital content.
  • Working with the buying team ensure products are shot as e-commerce and lifestyle where necessary, to be distributed to retail partners for use on transactional sites and/or social media.
  • e-commerce - to be re-skinned and marketed to consumers.
  • Trade website - to be re-skinned to be more user friendly and appealing, further marketed to trade customers.
  • Continuously refresh & maintain the brand site (not yet transactional)

Reference: 34237368

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