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DIGITAL MARKETING / PPC EXEC - GREAT CAREER MOVE!

Posted 23 February by The Career Factor Easy Apply Ended

This is a fantastic oportunity to join a very successful B2B Publisher and Events/Training Company. Based in a friendly but hardworking team, its a new role, and there is definite scope to make it your own. in more detail, you'll...

1/ Manage the planning, delivery and execution of all digital marketing

2/ Lead on digital campaigns, working with CRM databases and websites, and working with a range of external partner organisations.

3/ Create, develop and optimise successful PPC campaigns through Google adwords, social media and all paid channels

4/ Deliver turnover targets for sales generated via all digital channels with particular focus on PPC

5/ Use content marketing to draw audiences to our brand for engagement and future conversion

6/ Create email marketing to promote products and brands

7/ Suggest ideas and develop landing pages to optimise ROI and conversion

8/ Perform keyword and competitor research and manage all bid management for campaigns

9/ Develop new ways to acquire visitors, improve efficiency and retarget previous visitors.

10/ Create lead generation campaigns for telesales

11/ Develop new ways to acquire visitors, improve efficiency and retarget previous visitors.

12/ Ensure sector and product knowledge is always up-to-dat

13/ Track campaign costs to ensure there is no overspend

14/ Work with the Head of Marketing to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy

15/ Weekly reporting to Head of Marketing to review campaign performance/ costs

Key experience and personailty requirements as follows;

1/ Must have strong PPC experience - in particular Google adwords.

2/ Passion for PPC and digital marketing plus proven track record in driving successful digital campaigns (Google adWords certification preferable)

3/ Strong working knowledge of all paid search platforms, plus good working knowledge of Google Analytics

4/ Passion for optimisation - from UX to email marketing

5/ Confident working with data, analysing trends and results, while simultaneously thinking creatively about improvements and strategies for optimising all digital channels

6/ Strong attention to detail

7/ Effective communication and reporting skills

8/ Strong track record in managing campaign budgets

9/ Must be a self-starter and able to multi-task

It is an urgent vacancy, so please send your CV asap - only successful candidates will be contacted. The Career Factor is working as a recruitment agency in this role.

Reference: 34543080

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