Digital Marketing Manager

Posted 9 October by Red 5 People Ltd
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An exciting opportunity has arisen for a Digital Marketing Manager to join our Bedfordshire based Garden Wholesale & Retail business. This role will see you develop and lead the overall digital marketing strategy to help the continued growth for the brand.

The Planet Garden Business includes: -

  • Wholesale Rose Plant supply to Garden Retailers,
  • Operating three Garden Centres
  • Home shopping business - World of Roses

Responsibilities

  • create and upload copy and images for the organisation's website
  • write and dispatch email marketing campaigns
  • provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)
  • research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • design website banners and assist with web visuals
  • conduct keyword research and web statistics reporting
  • contribute to social media engagement and brand awareness campaigns
  • use web analytics software to monitor the performance of our websites and implement a development/improvement plan
  • contribute to company and industry blogs and manage e-communications
  • assist with paid media, including liaising with digital advertising agencies
  • develop and integrate content marketing strategies
  • keep up to date with current digital trends
  • manage the contact database and assist with lead generation activities
  • negotiate with media suppliers to achieve the best price for clients.

Salary : £22,000 - £25,000 depending on experience

Working hours: Working hours are 39 hours per week, although hours may increase during large-scale marketing campaigns and project work.

Skills

You'll need to have: -

  • strong verbal communication skills for articulating ideas to colleagues and clients
  • excellent written communication skills for producing high quality content
  • attention to detail and accuracy
  • the ability to work independently and flexibly
  • the capacity to prioritise and work across multiple projects
  • the ability to work as part of a team
  • organisational skills with the ability to deliver a high volume of quality work
  • creative skills for contributing new and innovative ideas
  • the ability to work well under pressure and meet deadlines
  • networking and analytical skills
  • knowledge of existing and emerging social media platforms
  • excellent IT skills.

This role could also be a good graduate opportunity for the right candidate.

Required skills

  • Graduate Entry
  • Graduate Level

Reference: 39102289

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