Digital Marketing Manager

Posted 4 April by BMS Performance Easy Apply
Digital Marketing Manager
Chorley, Lancashire
  • New role in an expanding marketing team
  • Part of a FTSE 100 business

This is a great opportunity to join a growing marketing team as part of a rapidly expanding arm of a major multinational business. We are looking for an experienced digital marketer to provide the energy and dynamism which drives growth in the marketing function and play a crucial role in building a platform for future growth. Key responsibilities in the role include:
  • Managing multiple digital campaigns using PPC, SEM, e-mail and other channels to stimulate interest and encourage new demand.
  • Accountability for inbound strategy, driving quality traffic to the websites across PPC, SEO, affiliates, and paid social ads
  • Ongoing development of web presence to ensure high on-site conversion
  • A/B testing to optimise user preferences and technically sound SEO methodology
  • Collaboration with the wider sales & marketing team to ensure leads are quickly integrated into marketing automation / CRM platforms for follow up
  • Management and delivery of all e-mail marketing activity
  • Creation and management of a content plan, delivering highly relevant and SEO optimised information to target groups
  • Event management to deliver offline activity which integrates effectively with online activity to drive up ROI

We are looking for an individual with a full understanding of modern digital marketing techniques with strong CMS and CRM experience, and a proven background managing digital marketing campaigns. A/B and multivariance testing, and AdWords proficiency are also desirable.

Reference: 34820521

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