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Digital Marketing Manager

Posted 6 March by Forest Recruit LTD Featured Ended
Digital Marketing Manager- Stowmarket - £30-35,000

We are looking for a Digital Marketing Specialist to join one of the largest machinery supply companies in the UK. Reporting to the Product Marketing Manager you will manage all their digital marketing campaigns including their social media strategy, SEO and content marketing strategy.

About the role
  • Manage and maintain the organisation’s website
  • Write and optimise content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify Influencers, new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Create and edit content for various digital platforms including blog posts
About you
  • You will have a 2:1 or above degree (BA/Bsc hons) in Marketing, Digital Marketing, Communications, Public Relations or equivalent.
  • 3 Years’ experience in B2C for a multi-national company as a minimum
  • You will have previous experience working on printed material to supplement online products
  • GDPR experience (database management and user data conformity) would be beneficial
  • The ability to design, brief & implement marketing campaigns that fit within the business strategy
  • Excellent editing and writing skills
  • The ability to create and edit videos would be useful
  • Sound knowledge of HTML/JavaScript and strong knowledge of search engine optimization
  • Advanced Word and PowerPoint skills
  • The ability to handle time-sensitive projects and work to deadlines
  • Prior experience managing external agencies is key
  • Product Management Experience would be beneficial but not necessary

Required skills

  • Email Marketing
  • PPC
  • Product Marketing
  • Social Networking
  • Search Engine

Reference: 34618968

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