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Digital Marketing Manager

Posted 6 March by Blue Tree Recruits Ended

This is a unique position in an established, innovative Software-As-A-Service company, as such the successful candidate will have the opportunity to shape and drive how the company undertakes its marketing.

On offer:
• Competitive salary depending upon experience + bonus
• Pension, Private Medical Insurance
• Freedom for personal growth and development of your role
• A peer learning environment and management committed to employee growth

Overall Purpose of the Role
As the team leader of the marketing team you’ll be responsible for day to day management of the team and the deliverables. Coordinate of the full range of digital, event, PR and Analyst Relations marketing activities. Drive and promote the company's service to the Network and Managed Service Provider business audience and key people within these organisations as well as ensuring "right" messaging to their corporate customers.

You’ll need to be enthusiastic, a team player but equally somebody who is able to work primarily under their own initiative. Ideally, you’ll have worked in the Managed Service Provider industry / SaaS marketplace.

Key Responsibilities of the Role
Generate new business through marketing to meet growth targets, including:
• The execution of monthly, quarterly, annual marketing strategy
• Creating, testing and implementing digital marketing campaigns across multiple platforms including making recommendations that contribute to the strategic direction
• Developing new ways to gain and qualify visitors, prospects and convert them into customers
• Optimising all channels for lead generation and customer acquisition including landing page optimisation
• Measure, monitor and report on marketing performance, including weekly KPI reports to the Sales & Marketing Director
• Manage and optimise a full spectrum of online and offline channels, including SEM, SEO, Email, CRM, Partner Portal, Vimeo
• Create, evaluate and continually enhance the company's social media presence and strategy
• Content creation - write web copy, videos, blog posts, email messages, research papers, white papers, case studies, newsletters and other publications as required
• Work with third parties to create content where necessary
• Create, manage and organise the events calendar throughout the year
• Competitor research and analysis to inform the marketing strategy
• Help manage brand in accordance with the defined guidelines
• PR and Analyst relations / communications
• Researching and documenting customer information, understanding / profiling
• Working with third party suppliers to fulfil the marketing planned objectives

Person Specification

What we’re looking for in you:
Personal Skills and Attributes
• You’ll be great at communicating and building win-win relationships, at all levels
• Highly analytical, experimental and tech savvy
• You have a can-do mentality
• Resilient - you are spurred on by challenge and failures
• Copywriting skills - web copy, blog posts, email messages, research papers, white papers, case studies, and/or other publications as required
• Ability to write presentations and present at events, no fear of speaking in public and engaging directly with customers
• Self-directed, self-motivated, proactive and able to work independently with minimal oversight
• A commitment to your own personal development and improvement
• Absolute integrity

Required skills

  • Copywriting
  • Digital Marketing
  • Presentation Skills

Reference: 34616889

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