We are currently recruiting for a Digital Marketing Manager for an Automotive Manufacturer based in the midlands. This is an excellent opportunity for a creative and ambitious digital communications professional who is looking to play a vital role in the digital success and growth of the company.
You will be responsible for developing a strong and innovative national and dealer digital marketing strategy using SEO, PPC and other techniques to drive traffic to company pages and generate interest in the products.
- Responsible for managing and updating websites
- Refine/develop effective digital marketing initiatives to generate brand loyalty with customers
- To drive growth in user engagement, leads and sales supporting both national and dealer online platforms/tools
- Ensuring the dealer network have the best possible online presence
- Creating written, graphic, and video content while staying up-to-date on latest marketing technologies
- Agency management
- Strong automotive digital marketing and communications experience
- Excellent communication skills and attention to detail
- Commercial but ambitious approach
- Experience of working with external agencies
- Have a good understanding of the digital landscape and have been involved in (but not exclusive to): national and dealer websites, email, newsletters, online display, CRM, PPC, SEO and social media
To be considered for this role, please forward your CV and a covering letter to Nicola Hedges at Copeland Automotive Recruitment. Ref: NS127