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Digital Marketing Manager

Posted 4 January by USMAART Limited Ended

We have a fantastic opportunity for a Digital Marketing Manager to join a leading organisation in their joint venture based in Stoke-on-Trent.

The client is a well-established leader in Energy and Utilities having joined forces with 2 of the leading figures in the industry. They specialise in account management and efficiency advice for business customers across the UK. The role offers the chance for the right individual on a permanent basis.

The overall objective of the role is to create and implement the Company's online marketing and self-serve strategy by utilising industry best practices. You will be responsible for optimising traffic flows to the website leveraging SEO, PPC, Display, Email and other online channels appropriately.

Responsibilities

  • Execute the website strategy, planning, implementation based on agreed digital strategy
  • Execute online marketing plans to drive traffic
  • Plan and implement on-site campaigns
  • Coordinate with other businesses areas and function areas in the development and execution of strategic online marketing campaigns
  • Manage and drive external agencies
  • Provide reporting and analysis of all online marketing campaign and programs
  • Develop dashboards with Dynamics CRM
  • Create and leverage content both on and off-site to drive brand position
  • Ensure site content is continuously reviewed and updated
  • Manage SEO program, ensuring the content strategy is defined
  • Execute social media strategy and manage progress through analytics
  • To monitor customer flows to reduce fall-out and deliver transactional KPIs
  • To set-up and refine analytics and CRM metrics

Skills, Knowledge and Behaviour

- Experience in digital marketing preferably in a B2B environment

- Ability to self-manage in a fast paced, deadline-driven environment

- Proven ability to build consensus and work effectively with a cross-functional team

- Bachelors degree/CIM/IDM qualified

- Experience with content management systems

- Extensive experience of PPC, SEO and Display for driving traffic and leads

- Experience of working directly with Web Developers

- Technical understanding websites, web functionality and online marketing channels

- Experience in A/B testing

- Experience of CRM systems, particularly Dynamics and Click Dimensions

- Experience of email marketing and reporting

Benefits of the role

  • Salary of up to £45k- £55k
  • Opportunity to work in a vibrant, city centre environment with great people
  • Monday to Friday hours
  • 25 days holiday plus bank holidays
  • Pension scheme
  • Childcare vouchers

Required skills

  • Marketing Digital PPC SEO Dynamic copywriting manager content online strategy

Reference: 34136487

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