Digital Marketing Manager - Retail

Posted 2 days ago by Reed - North West, Marketing & Creative Featured

My Client, a luxurious retail brand based in Kendal is now recruiting a Digital Marketing Manager to join their team. Successful applicants must have a strong Digital Marketing background, ideally within a retail or consumer environment. This is a stand alone position to develop the digital marketing strategy in order to drive sales to the website.

Key Responsibilities:
To oversee the digital marketing strategy for the company and develop, implement, track and optimize digital marketing campaigns across all digital channels (including selling platforms ie Ebay, Etsy)
Management of the company website - To update and maintain the company website with the latest news and events. Continuously looking at improving the usability, design and content of the website and web content update
Using Google Analytics to monitor website performance delivering monthly analytics reports to the Director
Looking at ROI, making recommendations and looking at trends
Using SEO / Blogs to improve and drive website traffic
Monthly updates on sales reports and daily updates on PPC/ Facebook advertisements/ Instagram
Project management of all digital projects working closely with the Director to adhere to group brand guidelines and produce monthly reports.
Creation of website banners and advertising material for social media channels using relevant software
Management of automation software
Administrating the creation and publishing of relevant and original web content
Utilise in-house photography studio, working with photographers to assist with email campaigns
Managing email campaigns using mail chimp
Management and development of CRM database

Skills Required:
Must have extensive Digital Marketing experience ideally within a consumer environment
Experience of using SEO, PPC, google analytics, facebook advertising, social media channels (facebook, instagram, blogs) and automation software tools
Knowledge of using CRM systems - desirable
Email campaigns ie mail chimp
Strong project management skills
Able to work in a stand alone digital role
Company Benefits:
Salary from £28k-£35k + Bonus
22 days holiday + bank holidays
Flexible working hours (37.5 Hours)
Car park

Reed Specialist Recruitment Limited is an employment agency and employment business

Reference: 34232677

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