Digital Marketing Manager (PPC, Paid advertising, Display)
As part of a well-known health charity the Digital Marketing Manager is a senior member of the team, responsible for developing and implementing digital marketing plans across paid channels. They will work with external agencies and internal colleagues to ensure that we drive the optimum mix and derive greatest benefit from PPC, display advertising, VOD, re-marketing, CRO, social media advertising and partnerships whilst also testing new opportunities that arise in these channels. The role will encompass all elements of digital marketing campaign planning, execution and optimisation. Key to the success of this activity will be adopting an integrated approach, ensuring that offline and online work in harmony and are considered together rather than planned in siloes.
The post-holder will have solid experience of defining and implementing successful digital marketing growth plans and integrated campaigns; building, executing and optimising both brand and acquisition activity, along with lead generation and identifying/exploiting partnership opportunities. They will be a strategic thinker and a strong influencer, with excellent commercial acumen and digital knowledge. The ability to work sensitively and diplomatically with others is essential, as is possessing a sense of pragmatism and flexibility whilst retaining a clear focus on objectives and ROI.
-Media campaign planning and buying: lead the development of integrated media plans that deliver against reach, engagement and commercial targets. Challenge our agencies to deliver the greatest ROI and value for money
-Campaign innovation: champion the effective use of innovative media, formats, channels and platforms, including rich media, digital outdoor, social channels, and mobile. Work with media agencies to develop campaign performance measures and turn these into meaningful reports for stakeholders.
-Campaign management: manage campaign delivery, ensuring integrated briefs are
developed for internal teams and external agencies, setting campaign targets and KPI, monitoring, tracking and reporting performance, working to continuously optimise ROI
-PPC management: manage the PPC strategy, programme and budget working closely with internal Content, social media and SEO teams along with external media agencies to ensure the optimal reach for the charity s content and campaigns
-Affiliate management: develop affiliate programmes (as appropriate) to support fundraising activity including direct donations, retail affiliate schemes, and third party payment platforms
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