Digital Marketing Manager - Health & Fitness Brand - London

Posted 8 April by Apex Resourcing Ltd Easy Apply

A leading health and fitness brand in central London are looking for a Digital Marketing Manager who with the assistance of small marketing team will lead the companies digital marketing and brand communicating activities across a number of channels.

Ideally we are looking for a candidate with a strong grasp of current marketing tools and strategies who has lead a small team and that is able to optimise current assets while designing and leading new integrated digital marketing campaigns from concept to execution.

Responsibilities

  • Plan and execute all digital marketing activities including SEO/SEM, Direct CRM, Email and social media marketing campaigns.
  • Maintain and enhance the companies social media presence.
  • Measure and report on the performance of all digital marketing campaigns and assess against targets using tools like GoogleAnalytics.
  • Identify trends and insights, and optimize paid advertising spend based upon this research.
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate

Experience

  • The ideal candidate for this Digital Marketing Manager role will possess a broad digital background and have between 3 and 7 years digital marketing experience.
  • Experience running various acquisition channels with expert knowledge in at least one - PPC, SEO and affiliates
  • Strong digital experience (email, CRM, PPC, SEO, SEM, GoogleAnalytics)
  • Excellent communication and creative thinking skills with the ability to use both data and intuition to inform decisions and communicate strategy effectively.
  • An understanding of GDPR (not essential)

Apex Resourcing Ltd are a leading Marketing Recruitment specialist and provides services as an agency and an employment business. For this and other exciting IT and Digital Marketing Director career opportunities please visit www.apexresourcing.com

Synonyms:

Digital Marketing Manager, Insights, SEO, SEM, PPC, Email Marketing, GoogleAnalytics, Marketing & Communications, Brand Communication, Channel Marketing

Reference: 34852803

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