Digital Marketing Manager - FMCG

Posted 21 February by Beringer Tame Easy Apply Featured

This role is quite literally a digital playground for a driven leader to join one of the world's best-loved consumer, multi-brand companies and champion the digital transformation across the UK organisation. The Digital Manager will be responsible for implementing the digital strategy in an FMCG environment (non-grocery), aligning with brand and commercial priorities and reporting results, ably assisted by a strong digital and e-commerce focussed team.

Key responsibilities:

  • Champion digital transformation with internal and externals teams (training, coaching, etc)
  • Set clear digital objectives and KPIs on a local level, which adhere to the bigger global picture.
  • Deliver global plans on a local level, addressing and managing any potential conflict/opportunities which apply locally
  • Managing agency relationships - rationalise existing/engage new agencies, devise effective briefs/analysis processes and optimise budgets/spend
  • Focus on CRM acquisition campaigns
  • Digital team management

A clear communicator, influencer and strategist, you'll be adept at building strong relationships with internal and external stakeholders, sharing your digital knowledge and nurturing a digital-centric environment, driving your team to deliver outstanding results.

Required skills

  • CRM
  • FMCG
  • digital marketing
  • agency management
  • digital transformation

Reference: 34522373

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