Digital Marketing Manager - Brighton - To £55,000 plus Bonus.

Posted 27 February by Martin & Conley

Digital Marketing Manager - Brighton - To £55,000 plus Bonus.

As the Digital Marketing Manager, you will be responsible for developing, implementing and managing marketing campaigns that promote a brand-new learning offering, leveraging many of the personalisation and content discovery features found in music streaming services.

Responsibilities include, but are not limited to:

  • Plan and execute all digital marketing for the product, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies.

The successful candidate will demonstrate:

  • Experience of marketing to Enterprise right through to consumer
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords, LinkedIn, Twitter campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Required skills

  • digital marketing manager SEO SEM search engine optimisation marketing Brighton Hove Google Analytics Net Insight Omniture WebTrends database social m

Reference: 34565969

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