Digital Marketing Executive

Posted 4 days ago by TMR Group Ltd
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Digital Marketing Executive

Birmingham Office Based

Up to £34,000

Company Profile

A fabulous opportunity to join a midlands based leading manufacturer and supplier of pioneering heating and cooling solutions. Starting life as a small family business, this organisation now has a global offering with pioneering technology keeping them at the forefront of their sector.

What’s on offer?

  • 25 days annual leave (plus bank holidays)
  • Competitive salary
  • Access to Employee Assistance Program
  • Pension scheme
  • Flexible working policy
  • Free on-site parking
  • Professional development and training

What will you do as Digital Marketing Executive?

  • Drive lead generation through best digital marketing practices to engage with target audiences
  • Run content marketing initiatives, creating landing pages, shooting and editing videos and images, liaising with creative agency partners
  • Manage the social media calendar
  • Delivery of multi-channel digital campaigns that resonate with customer audiences
  • Coordinate and collaborate with internal teams and agency partners to produce high-quality content
  • Utilise tags and conversion tracking to monitor and improve lead journey
  • Provide deeper insights; showcase lead generation, ROAS and ROI; enhance conversion rates
  • Track and optimise campaign performance and prepare KPI reports
  • Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise and drive conversion
  • Manage website updates including publishing new product pages, news, blog, case studies
  • Coordinate requests for digital marketing support tickets from across the business

What do you need as Digital Marketing Executive?

  • Experience in a similar B2B digital marketing role is essential
  • Digital marketing qualification or marketing qualification is desirable
  • Experience in the manufacturing industry is desirable
  • Familiarity with Google Analytics (GA4), Google Search Console and Google Tag Manager, LinkedIn Campaign Manager and Google Ads
  • Working knowledge of social media scheduling tools such as Hootsuite
  • Familiarity with a CRM, HubSpot, WordPress, Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat)

ID:- 7723

Required skills

  • Digital Marketing
  • InDesign
  • Marketing Executive

Reference: 52522742

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