Digital marketing executive

Posted 13 August by Page Personnel Finance
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Within our digital marketing role, you will need to manage social media pages as a main priority but also help with other marketing team and areas of the business.

Client Details

Retail company outside of Brighton are looking for a digital marketing executive to join their growing business.

Description

As a digital marketing executive you will;

  • Maintain and own the social media schedule.
  • Develop our online presence by growing our followers and engagement through several social media accounts and platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest & You Tube.
  • Set up targeted paid social campaigns across Facebook and Instagram through Facebook Business Manager, reporting on these and presenting back to the Digital Marketing Manager.
  • Retarget website customers through paid social media campaigns.
  • Grow organic and paid website traffic.
  • Assist in the creation of acquisition and retention strategies.
  • Create and update social media content through Adobe InDesign and Photoshop.
  • Ensure brand consistency across customer touchpoints.
  • Attendance at company beauty shows and exhibitions to cover our social channels.
  • SMS Marketing.
  • Email Marketing - creating and deploying emails using Emarsys.
  • Maintain the email schedule and update templates, working with our in-house Graphic Designer to keep these fresh and relevant.
  • Support the Implementation and reporting on automated lifecycle campaigns to drive retention.
  • Retargeting website customers, through automated email.
  • Assist in the creation of acquisition and retention strategies.
  • Create and curate engaging, shareable and valuable content which is relevant to our customers, using various digital formats, to be used across all digital channels. This will include blogs, emails and social media.
  • Create and maintain a content plan and calendar for our website (upload using CMS), social media and CRM.
  • Devise new and engaging webinar content and manage the end-to-end webinar process.
  • Keep up to date with current digital trends, seeking new ways of doing things by evaluating new technologies and present these regularly to the Digital Marketing Manager.
  • Work with suppliers on marketing plans, suggesting the right digital channel mix based on their objectives and budget.
  • Liaise effectively with Marketing, E-Commerce & Buying teams to ensure content is correct and relevant.

Profile

The successful digital marketing executive will have;

  • Degree or professional diploma in Marketing or Business.
  • - At least 3 years' experience in digital marketing, with a focus on social media and CRM.
  • - Excellent knowledge of paid social media/setting up campaigns using Facebook Ad Manager (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest & You Tube) and follower of trends on social media.
  • - Experience running multiple social media accounts in an ecommerce business.
  • - Proficient in email marketing & email marketing automation software.
  • - Able to use CMS.
  • - Experience using web analytics tools and digital marketing performance metrics.
  • - Experience managing PPC accounts desirable but not essential.
  • - Experience in video advertising/programmatic desirable but not essential.
  • - A background within an ecommerce environment is preferable.
  • - Good understanding of SEO fundamentals.
  • - A good understanding of the principles of e-commerce.
  • - Basic video editing skills desirable.

Job Offer

£24,000 - £25,000

Reference: 43272533

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