Digital Marketing Executive

Posted 16 October by Central Employment Agency (North East) Limited
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Digital Marketing Executive with an excellent understanding of the web and a passion for E-commerce & digital marketing.

The role will develop our online channels & website with an aim to increase traffic to drive sales and acquisitions and maximise revenue.

Essential Skills:

  • Demonstrable experience in an ecommerce or digital marketing role, a minimum of 2 years experience with clear evidence of driving sales through a similar role.
  • Previous experience using WordPress , PPC and content writing.
  • Excellent communication & interpersonal skills & able to develop working relationships at all levels.
  • Required to have a need to have skills in business marketing as well as the technology used for generating online sales.
  • Proactive, take responsibility to make things happen and manage own workload independently.
  • Proven strong copy writing skills with high attention to detail.
  • Proven track record in an online environment and commercially aware.
  • Ability to rapidly absorb industry specific content and write authorative content.

Your key responsibilities will include:

  • Industry specific web content creation for maximising traffic to our site.
  • Coordinating and producing content for the website in the form of one off pieces, blogs, trends and product related content.
  • SEO activity & reporting including on and off site optimisation as well as keeping up with latest industry developments.
  • Paid Advertising - PPC, display and re-marketing and/or social media.
  • Email Marketing - intelligent user behaviour triggered and promotional emails together with production and reporting.
  • Social media updates & interaction with the ability to follow up where necessary
  • Refining the online customer experience.
  • Provide monthly analytics & insights reports to management or the Board of Directors.
  • Willingness to adapt and acquire additional skills as may be required to fulfil the needs of the role.

Required skills

  • B2B
  • Digital Marketing
  • Online Conversion
  • Web Content
  • B2C

Reference: 41200334

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