Department: Digital Marketing
A market leading Insurance company rated in the 'Sunday Times Top 100 Best Companies to Work For 2018' (Nationally) is looking for a Digital Marketing Executive to join their Digital Marketing team. Operating in a growing sector, the position will focus on Business to Customer (B2C) digital marketing activity. The right person for the role will have some knowledge of all digital marketing channels (SEM, SEO, Paid Advertising, PPC and Social Media) but there will be particular focus on PPC/Paid Advertising. This is a great opportunity for a Digital Marketing Executive to work for an established market leader with a great benefits package. You well be expected to define and deliver the Paid Search/PPC campaigns whilst helping with some Remarketing and Social Media Strategy.
Digital Marketing Executive skills required:
*Strong knowledge and hands on experience of managing Paid Search (PPC) campaigns.
*Experience in using Retargeting and Remarketing to prolong user engagement.
*Analytical, numeracy and communication skills, with an eye for detail.
*Knowledge tracking, site tagging and delivering campaign reports.
*Experience using leading PPC platforms (Google Ads, Facebook, Bing etc.)
*Confident in reporting and communicating to other teams and departments.
About the Digital Marketing Executive role:
You will plan, implement, optimise, and manage effective PPC and Remarketing campaigns, reporting into the Digital and Ecommerce Manager.
*Management of PPC - Keyword research, ad copy, tracking bid management etc.
*Analyse campaign activity and generate regular performance reporting for Paid search campaigns
*Ensure PPC Campaigns are aligned with wider marketing activities.
*Support the development of strategies across digital marketing channels
*Support with working to improve the usability, design, content and conversion of the website.
*Work with suppliers and agencies to deliver the marketing strategies.
Spring acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Spring Group UK is an Equal Opportunities Employer.
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- Pay Per Click (PPC)
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