Digital Marketing Executive

Posted 9 April by RattrayParkin Easy Apply

RP Analytics are delighted to announce we are working with a leading provider of training and support services to the accountancy profession based in Leicester. Our client is looking for a Digital Marketing Executive to join their growing team.

The Role

  • Lead on email marketing campaigns, continually improving emails and implementing best practice
  • PPC and online advertising
  • Develop SEO and measure accordingly
  • Updating and continually improving the website from a marketing/sales perspective
  • Utilise Google Analytics to provide insight and recommendation for improvements
  • Copywriting and reviewing content for the website, emails and blogs
  • Social media - day to day management and advertising
  • Measuring, tracking and reporting on all digital marketing campaigns (email, website, and social media)
  • Providing recommendations from reports and manage implementation of any actions
  • Managing and manipulating data, working on best practice around permission and preferences
  • Contributing to, and implementing marketing ideas, plans and strategies
  • Competitor research and analysis

Skills and Experience Required

  • At least 3 year’s online marketing experience
  • Excellent understanding of Google Analytics
  • Experience of email marketing platforms - ExactTarget and Marketo.
  • Strong verbal and written communication skills
  • Excellent organisation skills
  • Excellent attention to detail
  • Ability to act on own initiative and manage own workload
  • Capability to manage multiple projects in a busy environment

Required skills

  • Campaigns
  • Digital Marketing
  • Email Marketing
  • Google Analytics
  • Online Marketing

Reference: 34855351

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