The Digital Marketing Executive will join a leading multi-site British light-manufacturing business that design and produce handmade leather bags and satchels.
Reporting to the Global E-Commerce Manager the Digital Marketing Executive will manage and mentor the E-Commerce Marketing Assistant. The ideal candidate will be commercially minded with previous experience of online trading sites in addition to a working knowledge of Google Analytics and email marketing tools.
*Identify opportunities for optimisation in the customer journey
*Ensure websites and other online selling channels reflect the brand correctly
*Manage product launches, promotional sales and marketing campaigns
*Produce a weekly report on competitor activities to highlight any opportunities and identifying any brand bidding violations
*Responsible for maximising cross-selling opportunities across all categories
*Manage the affiliate programme & communication with advertising agencies
*Work with the Marketing & PR teams to promote & maximise product exposure
*Manage the email marketing service provider, taking advantage of all tools available to maximise email performance
Skills & Experience:
*3-5 years' experience in a direct marketing role with 2-3 years B2C digital experience
*Commercially aware with proven experience of website trading / E-Commerce
*Comprehensive digital experience (Email, Google Analytics, Affiliates, paid search and social)
*Excellent administration skills, well organised with attention to detail
*High level of interpersonal skills and ability to communicate effectively with others at all levels in the business
*Ability to take responsibility, to work on own initiative, work under pressure and prioritise
*Degree educated (desirable)
*Fashion knowledge (desirable)
*Previous line management experience (desirable)
*Photoshop Elements, Shopify & basic HTML skills (desirable)
This is an exciting opportunity for an ambitious Digital Marketing Executive to join the marketing team in a highly responsible and rewarding role with a thriving British manufacturing success story. Competitive salary package based on experience, plus benefits. Own transport recommended due to the office location. Apply now!
- Digital Marketing