Digital Marketing Executive

Posted 14 March by MaxAd Easy Apply
Digital Marketing Executive: An ambitious B2C Digital Marketing Executive with experience across all marketing disciplines is required to achieve sales, profit and conversion targets whilst delivering an outstanding online shopping experience to every customer.

The Digital Marketing Executive will join a leading multi-site British light-manufacturing business that design and produce handmade leather bags and satchels.

Reporting to the Global E-Commerce Manager the Digital Marketing Executive will manage and mentor the E-Commerce Marketing Assistant. The ideal candidate will be commercially minded with previous experience of online trading sites in addition to a working knowledge of Google Analytics and email marketing tools.

Responsibilities:
*Identify opportunities for optimisation in the customer journey
*Ensure websites and other online selling channels reflect the brand correctly
*Manage product launches, promotional sales and marketing campaigns
*Produce a weekly report on competitor activities to highlight any opportunities and identifying any brand bidding violations
*Responsible for maximising cross-selling opportunities across all categories
*Manage the affiliate programme & communication with advertising agencies
*Work with the Marketing & PR teams to promote & maximise product exposure
*Manage the email marketing service provider, taking advantage of all tools available to maximise email performance

Skills & Experience:
*3-5 years' experience in a direct marketing role with 2-3 years B2C digital experience
*Commercially aware with proven experience of website trading / E-Commerce
*Comprehensive digital experience (Email, Google Analytics, Affiliates, paid search and social)
*Excellent administration skills, well organised with attention to detail
*High level of interpersonal skills and ability to communicate effectively with others at all levels in the business
*Ability to take responsibility, to work on own initiative, work under pressure and prioritise
*Degree educated (desirable)
*Fashion knowledge (desirable)
*Previous line management experience (desirable)
*Photoshop Elements, Shopify & basic HTML skills (desirable)

This is an exciting opportunity for an ambitious Digital Marketing Executive to join the marketing team in a highly responsible and rewarding role with a thriving British manufacturing success story. Competitive salary package based on experience, plus benefits. Own transport recommended due to the office location. Apply now!

Required skills

  • Digital Marketing
  • Marketing
  • B2C

Reference: 34684306

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