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DIGITAL MARKETING EXECUTIVE

Posted 12 March by Maze Recruitment Services Limited Ended

JOB TITLE: DIGITAL MARKETING EXECUTIVE

SALARY: Depending on experience - Please discuss with the agency

LOCATION: Preston

HOURS OF EMPLOYMENT: 9am - 5:30pm

BENEFITS: Excellent benefits - pension, annual life insurance, Bonus scheme

Do you commute to work from a distance and now looking to work closer to home? Are you an experienced Digital Marketing Executive looking to join a leading firm? If so, a great opportunity has arisen for an experienced Digital Marketer with professional qualifications or a graduate in Digital Marketing for a forward thinking company based in Preston.

You will be part of a small, busy marketing team in a dynamic, growing, regional firm. With a focus on events, this is a demanding and varied role providing day to day operational assistance to the Director of Marketing and provides a fantastic opportunity to gain experience across a broad range of the marketing mix.

DUTIES:

  • Working with the Director of Marketing in conjunction with the firm’s digital agency, to develop an online strategy
  • Acting as the first point of contact for digital agency day to day, including reports /SEO/ PPC etc
  • Editing and uploading information onto the firm’s website including news, blogs, staff profiles, videos and other updates
  • Co-ordination and production of the firm’s e-marketing communications including analysis of activity with a view to improving conversion rates
  • Co-ordination of existing /writing of new content for digital channels
  • Keeping up to date with and identifying industry trends to inform the firms future digital marketing
  • Use of web analytics to measure the impact of online activities
  • Liaison with the new business team to monitor online enquiries
  • Improving the firm’s social reach an audience through the corporate use of social media and by guiding individuals to improve their own social media skills
  • Maintenance of the firm’s placements with online directories
  • General marketing support to the team and assistance on activities including event booking and administration, ordering marketing collateral and other ad hoc administrative duties

PERSON SPECIFICATION:

  • A graduate in digital marketing or experienced digital marketer with professional qualifications
  • Good working knowledge of web-based technologies. Experience of WordPress an advantage
  • Experience in content writing for the web and understanding of SEO techniques
  • Experienced in use of social media channels in a professional capacity, including the use of social media monitoring tools. Enthusiastic and persuasive about the benefits of social media
  • Understanding of AdWords / PPC campaigns
  • Experience of email marketing software e.g. campaign monitor
  • Excellent written and verbal communication skills, possessing the confidence to work with people at all levels of the business
  • Team player, yet capable of working alone, proactive and able to act on own initiative
  • Experience of working in a professional services environment would be an advantage

CAN COMMUTE FROM - PRESTON, LANCASHIRE, BLACKBURN, BLACKPOOL, SOUTHPORT, CHORLEY, WIGAN, MERSEYSIDE

KEYWORDS: Marketing Executive, Marketing, CIM Qualified, Marketing Degree, Marketing Assistant, Marketing Manager, Market Research, Internal Communications, Event Management, PR Executive, Online Marketing Executive, Digital Marketing, Adwords, PPC

Required skills

  • Digital Channels
  • Web Analytics
  • SEO/PPC
  • E-Marketing
  • Industry trends

Reference: 34663694

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