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Digital Marketing Executive

Posted 26 February by Jobzilla Easy Apply Ended

The Digital Marketing Executive oversees the online marketing strategy for the organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Duties include:

• Playing an instrumental part of a company rebrand by implementing and imbedding the new Company website and taking ownership day to day of all Social Media activity via all online platforms.
• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Fix any errors or bugs in online content
• Edit and post videos, podcasts and audio content to online sites
• Arrange webinars and webcasts
• Create online banner adverts and oversee ad management
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Ideal candidate will have an undergraduate degree or degree in Marketing (or a professional marketing qualification)

Experience of between 6-12 months in digital communications and marketing is preferred but not essential (can be work placement experience)

Required skills

  • Digital Marketing
  • Social Media
  • Website Development
  • Website Creation

Reference: 34553201

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