Digital Marketing Executive

Posted 23 March by Alex James Digital Easy Apply

Our client are a fast growing Manchester business.

Due to continued growth they now require a Digital Marketing Exectutive to join their friendly team.

Role Purpose

Reporting to the Marketing Manager, the role holder will drive lead generation activities for the various sales teams within the business.

Working closely with the sales teams the role holder will undertake a series of targeted marketing activities both digital and offline to raise awareness and generate enquiries for our sales teams to capitalise on.

The role requires a commercially minded individual who has a flare for creating and marketing benefit driven content.

Strong analytical skills and an attention to detail will be required to review all campaign activities to make sure all elements of your marketing mix is on point and as effective as possible.

Strong interpersonal skills will be needed to help build productive relationships with partner networks and supporters.

Responsibilities

  • Identify and understand target audiences for a number of products and services, customer portfolio profiling
  • Design and implement direct email marketing campaigns
  • Create benefit driven marketing campaigns both on and offline
  • Create and nurture relationships with supporting networks and partnership organisations
  • Work with various sales teams to create sales opportunities
  • Assist in market research to target gaps in the market or changes in buying behaviour
  • Assist the Marketing Manager in driving online revenue
  • Work with the Membership Team to drive opt in

Requirements

  • Marketing experience from a B2B background
  • Self-starter, self-motivated and independent thinker who is also a strong team player
  • Understanding of the core sectors in which the business operates
  • Analytical individual able to analyse customer trends/interests and turn this data into benefit driven campaigns content
  • Strong communicator and influencer throughout a range of communication channels and approaches
  • Commercial awareness is important
  • Well organised and structured in business processes]
  • Target driven and highly motivated
  • Ability to work to deadlines and targets

Excellent package offfered.

Required skills

  • Digital Marketing
  • Email Marketing
  • Marketing Campaigns
  • SEO
  • Affiliate Marketing

Reference: 34413228

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