Digital Marketing Executive

Posted 3 February by Workstreet

Our client based in Coventry is looking for an experienced Digital Marketing Executive to join a health care provider. The ideal Digital Marketing Executivewill be confident, self-motivated and have excellent verbal and written communication skills with a very good eye for detail.

Key responsibilities include:

  • Manage and develop social media campaigns to increase the firms visibility, exposure and outreach
  • Use budgets effectively to deliver high quality content
  • Track, set up, monitor, report and achieve KPI’s and performance figures
  • Identify latest trends across all social media platforms to keep the companies’ knowledge up to date
  • Work alongside the digital marketing team to deliver relevant and exciting content to customers
  • Increase customer traffic through the creation of engaging content and graphical designs
  • Produce high quality graphical designs for content posting. This includes, but not limited to illustrations, photography and video
  • Keep up to date with existing and upcoming products, alongside the latest news within the healthcare sector, ultimately to use this knowledge to deliver appropriate and relevant content

Experience required:

  • At least 2 years Digital Marketing Executive / social media experience
  • Expertise in using services such as Google Analytics and Google AdWords
  • A proven experience in graphic design and use of Adobe creative cloud including illustrator, Photoshop, InDesign, Dreamweaver, Typekit and other design packages.
  • A good track record in strategizing and executing social media campaigns, preferably with experience in the healthcare or scientific sector

Education required:

  • Bachelor’s degree in Digital Marketing and/or a minimum of 4 years industry experience in the relevant field
  • Strong understanding of content sourcing
  • Good writing, editing and graphic design skills

Required skills

  • Adobe Creative Suite
  • Digital Marketing
  • Graphic Design
  • Social Media
  • Google Analytics

Reference: 34390877

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