Our client a sucessful electrical distributor are looking for a digital marketing champion to lead all aspects of their website and social media strategy.
Be the expert in digital marketing channels & platforms, identify trends and opportunities.
Lead the website and social media strategy and maintain a stream of relevant content including videos / podcasts / webinars / blogs / case studies, etc.
Create copy for email marketing campaigns, and also printed collateral to supplement online communications where required.
Track and analyse results and provide monthly internal reports,using the customer relationship management (CRM) database as the central repository.
Manage all aspects of the Marketing plan, including working with outside agencies where required
- Continually work on the Search Engine Optimization
- Create online banner adverts and oversee pay per click (PPC) ad management
- In conjunction with the Web Master, fix any errors or bugs in online content
A degree or equivalent qualification in Marketing or related subject is essential.
Membership of professional institutes such as the CIM or IDM is preferred.
Excellent organisation and planning skills with great attention to detail
Able to multi-task effectively and re-prioritise on the fly
Commercial acumen and good understanding of the competitive landscape
Able to generate innovative Marketing strategies, monitor their effectiveness and adapt accordingly
Highly creative and literate
Confident CRM user and advocate
MS Office literate
Concise and accurate reporting skills
Confident DTP software user such as Photoshop and / or In Design
- Digital Marketing
- Website Development