Digital Marketing Executive - Retention

Posted 14 March by Allianz Worldwide Partners Featured

Who we are

Allianz Worldwide Partners is the world’s leading B2B2C specialist and expert in the creation and delivery of unique solutions that combine service, insurance and technology to provide worldwide protection and care. We specialise in assistance, international health & life, automotive and travel insurance. Our solutions are available to our business partners, and in some cases, are integrated into their own customer offers. They are also available via direct and digital channels under our three internationally renowned commercial brands: Allianz Global Assistance, Allianz Global Automotive and Allianz Worldwide Care. Allianz Worldwide Partners is part of the Allianz Group, one of the world’s largest insurers and leading financial services companies.

The Digital Marketing team is responsible for the delivery of our B2C offering and digital marketing activities across a range of B2B clients (within the travel, health and automotive sectors).

What we expect of you

This role is a great opportunity to become part of our growing UK and Ireland digital team, and further develop the organisation’s digital skills. Reporting to the Digital Marketing Manager, you will execute and further develop the retention strategy for our Direct brand and products (travel insurance, car warranty and breakdown services) and for a range of B2B clients. You will be the point of contact for email marketing/retention knowledge.

Working closely with the rest of the digital team and our in-house creative department, your main focus will be to manage and further professionalize our retention activities. Your key responsibilities will be:

Renewals / Retention:

    • Recommend & develop strategies that will increase engagement and improve open rates, click rates, and conversion. You will be doing this by using proven methods such as A/B testing.
    • Manage the whole e-mail campaign process from design to end delivery; Design, data, schedule & track personalised, ad hoc and automated lifecycle marketing email campaigns, including all renewal communications, cross-sell, upsell messages and also newsletters.
    • Create content for renewal communications (emails, letters and sms).
    • Continuous post campaign analysis & reporting.
    • Manage the ESP relationship to make the most of any new developments and drive initiatives.
    • Build, optimise and maintain a CRM Strategy.
    • Develop and maintain a Loyalty program.

Customer Satisfaction:

  • Manage customer feedbacks in Feefo or similar tool
  • Develop a close relationship with call centre and claims teams to understand customers’ needs and how we can optimise our retention rates, improving our communications to existing customers.
  • Follow up customer feedback on Social Media with our PR agency and operational teams

What can you expects of us

Besides competitive pay and benefits, you will have the freedom to explore new things and a team where knowledge is shared openly. Furthermore we will invest in your professional development to help you learn and progress in your role with us.

Required skills

  • Digital Channels
  • Digital Marketing
  • Engagement
  • ESP
  • Post Campaign Analysis

Reference: 33852423

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