An exciting opportunity has opened for a Digital Marketing Executive to manage all aspects of digital marketing through a range of ditgital channels in delivering the digital marketing strategy and plan across EMEA. RESPONSIBILITIES Supporting the Digital Marketing Manager and GM, Marketing Communications & Delivery, by executing and/or coordinating EMEA digital marketing activities including website management, email communications, social media engagement, display advertising, paid search marketing, search engine optimisation and conversion rate optimisation Responsible for the updates and maintenance of the corporate websites Responsible for the execution of targeted digital communications to relevant customer segments using CRM and other marketing automation tools Supporting the Digital Marketing Manager in the timely delivery of performance reports across all channels, responsible for the collation and reporting of online and offline performance, using systems such as CRM, Google Analytics, Web trends, Google Adwords, Google Search Console and marketing automation platforms Act as a brand guardian in terms of the look and feel of all OKI digital marketing Stand-in for Digital Marketing Manager when called upon for meetings and presentations REQUIREMENTS Proven experience executing digital marketing programmes to multilingual / international audiences Considerable experience in managing websites using complex Content Management Systems, preferably commercial, multi-country and multi-country CMS platforms Good executional experience delivering paid search, display and SEO programmes Strong social media campaign management and use of social listening tools and brand monitoring platforms Experience using CRM and marketing automation platforms to delivery digital marketing programmes such as email communication programmes B2B digital marketing experience Good experience creating performance reports and management dashboards using platforms such as Google Analytics, Adwords, Webtrends, Google Search Console and marketing automation platforms Effective communication and organisational skills Collaborative mind-set Pro-active and self-motivated Logical thinker and problem solver
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