Digital Marketing Executive (Conversion)

Posted 6 April by YourRecruit IT Ltd Easy Apply

Salary: £29,500 plus fantastic benefits

Key Skills: Digital Marketing, Usability testing, website management, SEO, Email campaign, Google Analytics, Database Marketing, Web, Email, Social Media, SEM, A/B Testing, open rate, click rate, schedule, campaign analysis and reporting, CRM strategy, Copywriting, Excel, Web Analytics.

  • Do you have a genuine passion for Digital Marketing, with skills in identifying customer journeys on websites (including SEO, open and click rates) etc.?
  • Are you looking to work for a hugely successful, global organisation who can offer real career progression and an outstanding opportunity?

Then we have an exceptional opportunity for you!

The Digital Marketing Role:

Is working for an incredibly successful large corporate, who operate multi-nationally. They have an exciting opportunity available for a Digital Marketing Executive who will work within a team responsible for the delivery of digital communication and direct marketing.

The Digital Marketing Executive Duties:

Conversion Rate Optimisation, Content Strategy, Social Media and SEO

  • Develop marketing plans and strategies that identify tactics to increase conversions rates at each stage of the customer journey.
  • Manage our direct brand website, as well as multiple client websites.
  • Commission and publish travel and automotive content on our own brand website as well on our B-partners, ensuring all written content is optimised for search, following the best practices on SEO, creating and maintaining the SEO strategy.
  • Execute ongoing multivariate and A/B tests on websites and landing pages.
  • Conduct user research, surveys and user testing across desktop, mobile web and mobile Apps.
  • Continually asses all websites for usability, accessibility and User Experience, improving and optimising the online quote engine/funnel.
  • Assist on projects involving the launch of new digital products and client websites.
  • Create monthly online conversion reports and SEO reports.
  • Confidently bring new ideas to the table and stay up to date on emerging digital trends.
  • Social Media: Work on the content of the posts for our Facebook pages and Twitter profiles in line with the content strategy.

The Digital Marketing Candidate:

The successful candidate:

  • Online copy writing, including an understanding of organic search copywriting techniques
  • Search Engine Optimisation (SEO) onsite and offsite
  • Digital marketing and e-commerce disciplines
  • Knowledge of conversion rate optimisation principles and best practices
  • Understanding of UX, usability and accessibility
  • Experience using Content Management Systems (CMS) - Ideally Adobe Experience Manager
  • A/B Split Testing
  • Good knowledge of web analytics - Google Analytics.
  • Understanding of basic HTML

Priority will be given to candidate with relevant experience within a similar role.

In return the client is offering a generous basic salary, with good benefits including a £2,000 bonus as well as the chance to work with a huge national organisation and well-known brand that is currently growing. Sound interesting and something you would love to be part of? Apply today!

Key Skills: Digital Marketing, Usability testing, website management, SEO, Email campaign, Google Analytics, Database Marketing, Web, Email, Social Media, SEM, A/B Testing, open rate, click rate, schedule, campaign analysis and reporting, CRM strategy, Copywriting, Excel, Web Analytics.

Due to the amount of CVs we receive we will only be able to contact you if your application is successful. YourRecruit (IT) Ltd does not discriminate on the grounds of age, race, gender or disability and complies with all relevant UK legislation.

Required skills

  • Digital Marketing
  • SEO
  • website management
  • Usability testing
  • Email campaign

Reference: 34847170

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