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Digital Marketing Email Executive

Posted 5 February by Interaction Recruitment Easy Apply Ended

My Client is looking for a Digital Marketing Junior who is looking to get into digital marketing and work on the email marketing side. Supporting the CRM Manager with the execution of the direct marketing CRM communication strategy.

· Ensure the effective execution of all subscription email activity

· Regular reporting and analysis of the email marketing performance

· Development and implementation of the communication strategy for lead generation data as agreed with the CRM Manager.

Delivery of the email channel-marketing plan includes:

· Manage the scheduling, testing plan and execution of all direct marketing email campaigns

· Brief data requests

· Brief bespoke offer and promotions for set up

· Work with the CRO team to develop landing page and UX from email

· Briefing design agencies on new creatives

· Own and manage the email templates including updating creative

· Reporting and analysis of email marketing channel

· Support the marketing teams and CRM Manager with the collection of data

· Develop automated up sell comms, providing triggered email communications to segmented data, as agreed with CRM Manager

· Support the Campaigns Manager with the execution of brand and seasonal campaign strategies

In addition to your daily tasks, you may also be required to undertake ad-hoc projects as agreed with the CRM Manager in line with company and personal development targets.

Key Performance Indicators:

1. Quality of emails sent; performance against KPIs including volume & revenue targets

2. Attention to detail - work executed without errors

3. Working effectively to deadline - work executed within time frames

Skills:

· Attention to detail

· Time Management

· Problem Solving

· Team Player

· Hard Working

· Communication skills

Reference: 34394049

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