Digital Marketing Director

Posted 16 October by Salt Search
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Digital Marketing Director
Beauty
London

My client is a leading Global Beauty brand based in London, they are looking for a Digital Marketing director to develop the global Digital Marketing strategy and operating model in conjunction with the Digital Leadership team. This is a career defining role as there is the opportunity to reinvigorate the brand.

Responsibilities:

  • Define and develop the global digital marketing strategy (Paid digital media, affiliate marketing, SEO, social media, content marketing)and operating model to deliver against growth targets
  • Plan and executive the digital marketing activity (EMEA)
  • Responsible for budget execution guidance to other markets
  • Work with the Ecommerce Directors and broader stakeholders to set budgets across digital marketing
  • Work with the Brand and Customer stakeholders to develop digital content and campaign strategy
  • Use in house insight and analytics to drive business
  • Ensure effective and efficient end to end customer experience
  • Main point of contact in the business for digital marketing
  • Ensure digital marketing strategy aligns with broader customer acquisition and retention strategy

Experience required:

  • Digital Marketing leader, with experience from an multi channel, retail environment
  • Experience driving sales growth across multiple countries
  • Excellent understanding of ecommerce, SEO, social media, CRM, loyalty and paid digital media
  • Effective leader

To find out more, please get in touch with Robyn,

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Reference: 36370862

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