Digital Marketing Communications Manager

Posted 29 November by Michael Page Digital
Easy Apply

The Digital Marketing Communications Manager role is key in driving a digital first approach to marketing. You will need to assist the company in developing competitive digital as well as traditional marketing communications strategies for a certain range of products in order to drive revenue for the business unit.

Client Details

Head quartered in the US, my client is a global manufacturer of advance industrial technology with offices in Crawley; they are now looking for a Digital Marketing Communications Manager to work across one of their largest business units.

Description

As the Digital Marketing Communications Manager you will be responsible for the below:

  • Devise and be responsible for the delivery of the Annual Communications Plan, with full control over budget and forecasting for the whole Business Unit
  • Defining and managing actions of digital and traditional communications, selecting media as well as reporting on campaign performance and carrying out in-depth analysis

  • Websites development, including content delivery and updates

  • Create detailed digital communications plans that maximise product visibility on customer websites to capitalise on marketing investment.

  • Leveraging external learnings and consumer insights to develop strong and measurable digital activity plan

  • Communication support delivery of all marketing collateral

  • Owner of the Brand positioning developed for the UK but to be extended to the Nordic region

  • Clear understanding of Social Listening Process and how to implement at brand level

  • Defining the social media end user experience and ensuring that it meets the needs of target end users and lives up to the Brand promise

  • Developing relevant methods for measuring the impact digital activity has on the brand

  • Identify and define performance metrics and KPIs, analyse, interpret and report on campaign performance

  • Ensure consistent and continuous day-to-day management and optimisation of the digital brand ecosystem, including digital channel management, marketing campaigns, e-commerce and CMS.

Profile

  • Marketing Degree, digital marketing, or CIM qualification - desirable

  • Proven track records in Digital Marketing communications

  • Digital marketing experience including sales promotion campaigns, management of websites including e-commerce websites

  • Not essential but desirable would also be B2C marketing experience that includes; consumer-facing website development, SEO, e-commerce, social media marketing and consumer email and mobile campaigns.

  • Creative experience / track record through either photography, video production or design

  • In depth knowledge of digital tools (or equivalents) such as Talkwalker, Dotmailer, Magento, Moz
  • Ability to influence others
  • Good communicator at all levels internally and externally.

Job Offer

The Digital Communications Manager, based Crawley, will receive up to £50,000 plus fantastic benefits, including:
- Pension - up to 11% company contribution
- Private medical
- 25 days holiday
- Life insurance
- Leisure discounts
- Cycle to work scheme
- Plus much more!

Reference: 39473013

Bank or payment details should never be provided when applying for a job. For information on how to stay safe in your job search, visit SAFERjobs.

Report this job