DIGITAL MARKETER APPRENTICESHIP
Level 3 Digital Marketing Apprenticeship is aimed at candidates who want to enter the exciting world of Digital Marketing within the automotive retail/dealership sector. The programme is also suitable for existing automotive retail employees who are seeking to expand and update their skills.
Units include: Using digital media to attract new and existing customers, effective Social Media skills and analysis, online advertising, email marketing, website content and blogging, basic principles of coding, 7 principles in marketing.
The Digital Marketing Apprenticeship programme is delivered through a combination of Ofqual-regulated Knowledge Modules and real-life projects. Throughout the course, there will be regular face to face meetings with your dedicated trainer/coach to help you progress, plus regular online virtual classroom sessions. There will also be a series of classroom training blocks at the fantastic Peugeot & Citroen Performance Academy in Coventry to consolidate all your learning.
You will also learn and qualify in Google Analytics. A web analytics service that will allow you to conduct in-depth, detailed analysis, about visitors to a website. It provides valuable insight helping you to define your future marketing strategy.
WHAT DOES A DIGITAL MARKETER DO?
The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement, and customer retention.
A Digital Marketer will typically work as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
The successful candidate will work full time at their local Peugeot, Citroen or DS dealer where they will practice their new skills in a live working environment.
A typical working week could be 40 hours Monday to Friday 8.30am - 5.30pm, however, your exact hours will be confirmed at the interview.
All learners will be required to work the minimum apprenticeship duration of 30 hours per week. At least 20% of your working hours will be allocated to 'off-the-job' training. We'll support you to understand the working hours during the recruitment process.
Our Apprenticeship Programme is an excellent way of ensuring we have high-quality people working within our business. We're looking for ambitious candidates ready to take ownership of their development, work hard to achieve their potential and grow with an ambitious employer.
The Programme typically lasts for 18 months dependant on the career path chosen and you'll achieve a nationally recognised qualification.
We will support you to gain your Functional Skills, Core Skills in Scotland if you require them in Maths and English.
Block training at the fantastic Performance Academy in Coventry is complemented by a combination of regular coaching visits from one of our experienced Coaches as well as Virtual Classroom sessions and E-Learning modules.
SKILLS & PERSONAL QUALITIES
All of our opportunities receive a really good response and so we're looking for you to demonstrate why you stand out from the crowd. We're not looking for the finished article; rather we want to identify those people that are ambitious and demonstrate a willingness to learn, who are excited by the prospect of working with our fantastic, technologically advanced vehicles and really engage in the recruitment process.
The Peugeot Citroen DS Academy commits to supporting the development of its Apprentices technical, employability and broader personal development skills, to ensure they can progress and develop their career. That is why when it comes to selecting the right people to become Peugeot Citroen DS apprentices, it’s as much about attitude as it is about vocational and academic success. That’s why in addition to the qualifications we require from you, we’ll also look for you to possess the following key behaviours. From problem-solving abilities to an enthusiasm for our industry, these are all attributes that will be vital in your role at Peugeot Citroen DS and will be assessed throughout the application process.
- Logical and creative thinking skills
- Analytical and problem-solving skills
- Ability to work independently and to take responsibility
- Can use own initiative
- A thorough and organised approach
- Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Maintain a productive, professional and secure working environment
Title: Digital Marketer
Duration: 18 months
There are lots of opportunities to develop your career within our expanding business. Your early development is carefully mapped through your Apprenticeship journey with your learning focussed toward achieving an industry-recognised qualification.
Prior Attainment: GCSE (or equivalent) grade A*-C or 9-4 in Maths and English. Predicated grades are accepted.
In Scotland, applicants must have or be predicted to achieve National 4 or above in English and Maths and either a Science or Technical subject. Standard Grades 1-4 and Intermediates are also accepted.
'Equivalent' grades include:
- BTEC first diplomas and certificates
- OCR Nationals
- Key Skills Level 2
- Essential Skills (Wales)
- Functional Skills Level 2
- Core Skills (Scotland)
- Digital Marketing
- Digital Media
- Google Analytics
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