Digital Manager

Posted 4 April by 121 Jobs

Necessary Skills/Industry Knowledge

  • Experience in delivering new websites, and working on website rollouts.
  • Familiar with working with project managers to coordinate delivery of digital projects.
  • Ability to work in multidisciplinary digital teams, collaborating with colleagues with a range of specialisms.
  • Experience of working with technical teams - UX, UI, developers
  • Familiar with content management systems, preferably Drupal.
  • Experience in writing copy for websites and digital channels.
  • Sound understanding of web analytics. Experience using Google Analytics and Google Data Studio for reporting on website and digital marketing performance, spotting trends and sharing insights with a range of stakeholders.
  • Familiar with taking a customer centric, data-driven approach to projects.
  • Up to date knowledge of digital best practice, and ability to apply this to digital projects - understanding business problems, and helping to shape digital solutions.
  • Experience of working with agencies - including writing briefs and dealing with account managers.
  • Stakeholder management - specifically ability to communicate complicated digital problems to non-specialist audiences.

Key Projects

IELTS Web Estate Project:

  • Global content migration project to rationalise IELTS digital estate - Making country sites B2C destination for test takers, and TakeIELTS B2B hub. - Managing content migration strategy, and taking necessary precautions to protect SEO traffic to the greatest possible extent


LearnEnglish Project:

  • Collaborating with LearnEnglish team on project to better link digital estate, and to position LearnEnglish as an acquisition channel for paid teaching business.
  • Linking free and paid-for products and services
  • Working with agency to set-up global reporting on conversions from LearnEnglish traffic - project to ascertain commercial value of this traffic.

Audience Led 2 Pilot:

  • Working with project team for pilot in Saudi Arabia - site rollout
  • Monitoring data during pilot period using Google Analytics/Data Studio
  • Data review for Mexico and Saudi Arabia pilots - provide data analysis to inform decision on further rollout.

Purpose of role/key relationships

Key point of contact between English & Exams SBU and core digital:

  • Briefing requirements for projects to core digital team
  • Prioritising work, and ensuring it is aligned to business objectives
  • Requesting information on work briefed directly into core digital team from around business.
  • Fortnightly meeting with digital team leads

Leading E&E Digital Team:

  • Line management of Global Digital Content Manager, Exams - Line management of Global Digital Content Manager, English

Application questions

Experience in delivering new websites, and working on website rollouts?
Familiar with working with project managers to coordinate delivery of digital projects?
Experience of working with technical teams - UX, UI, developers?
Familiar with content management systems, preferably Drupal?
Eligible to work in the UK?

Reference: 34824190

Bank or payment details should not be provided when applying for a job. reed.co.uk is not responsible for any external website content. All applications should be made via the 'Apply now' button.

Report this job