Digital Fundraising Officer/Senior Officer
6 month FTC- maternity cover role
A children's charity are eager to recruit a passionate Digital Fundraising Officer, to act as a key source of digital expertise within the Individual Giving Team. They need to have the knowledge and experience of current digital trends and tactics in order to advise on what digital marketing approaches will deliver the maximum engagement, supporter acquisition and income.
This role is for a 6 month maternity cover role, and can be based in Watford, London or home based with travel (expenses paid).
-To plan, execute, achieve set targets and evaluate digital fundraising campaigns for Individual Giving to meet objectives, using appropriate channels from the digital marketing mix (PPC/Social/Display).
-Develop digital fundraising products and projects to generate support from identified audiences.
-To produce, commission, edit and publish digital fundraising content, ensuring consistency and compliance with the charity s key communications messages, quality standards, branding, design, accessibility and style guidelines.
-To work with the Acquisition Manager, Digital Team and our external agencies to co-ordinate and evaluate all paid digital activity for Individual Giving.
-To review results and prepare monthly web analytics to assess whether digital fundraising performance.
-To evaluate return on investment for digital fundraising activity and make recommendations accordingly.
Essential criteria and Experience:
-Demonstrable experience in a digital fundraising role, to include planning and delivering digital fundraising campaigns, achieving desired targets and reporting on impact
-Proven ability to write and edit highly engaging copy for different audiences across online communications, with demonstrable skills in being clear and concise.
-Ability to undertake accurate analysis of relevant analytics or research and produce jargon free summaries.
-Demonstrable experience of maintaining and protecting an organisation s brand in a variety of formats.
-Ability to work independently and proactively, to prioritise work and meet deadlines with well-developed time management skills.
-Experience of managing relationships with digital suppliers.
-Experience of project management, including delivering to timescales and budgets.
-Excellent IT skills, including using Content Management Systems, CRM systems, email marketing systems, social media tools, HTML and web analytics.
Please get in touch for more details!
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