Digital CRM Manager
This role will drive the digital personalisation and segmentation strategy for the business, mostly focusing on email marketing and on-site experience. You will work closely with the e-Commerce and Brand teams to define and execute marketing communications. In addition, you will manage a production schedule and a small team of content producers.
- Develop the email segmentation strategy, using data to personalise email content.
- Create automated email programmes that are triggered based on customer interaction and events.
- Review the email plan and add dynamic content that complements the brand messaging.
- Match customer segments on the site to tailor their experience.
- Test different strategies and roll out to other segments.
- Create personalised content for key segments.
- Manage the content production schedule, working closely with the e-Commerce and Marketing team.
- Ensure deadlines are met and all content is created to a high standard and tested across devices.
Education and Experience
- Bachelor's degree preferred - preferably in a marketing discipline.
- Extensive experience in online / e-commerce, including at least 2 years of experience in a similar digital role.
- Strong analytical and reporting skills
- Excellent communication and relationship building skills and ability to work in a diverse setting.
- Creativity / innovative thinking to drive accelerated growth of the business.
- Passion for achieving results.
- Ability to organise, plan and prioritise ensuring deadlines are met.
- Strong people management experience.
- Passion, determination and energy.
- Experience of using Email Service Providers and Content Management Systems.
- Experience of using Emarsys and SalesForce Commerce advantageous.
- Experience in the retail sector and / or experience working in a digital agency.
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